Modern technology such as digital media is moving forward at a rapid pace and changing the way people shop, socialize, learn and perform daily personal and business tasks. Web and mobile technology professionals and marketing strategists spend each day studying trends, testing new technology and creating new ways to effectively incorporate them into their marketing strategies. Developers are busy creating and testing new technology and are always modifying their design and development techniques to meet the changing demands for their clients. It is easy to fall behind if you do not stay on top of what is trending in technology every day.
Ever wonder if your web and mobile presence is up to speed? Do you feel like you might be left behind and are always playing catch up?
Here are 20 questions every website manager needs to ask to determine where they rank in the web game:
- Have you updated the design of your website in the last two years?
- Was the design and development of your website done by an industry professional?
- Did you have a professional copywriter assist with the development of your content?
- Is your website optimized for search engines?
- Has the content on your home page been updated within the last seven days?
- Do you blog on a daily or weekly basis?
- Do you tweet on a daily or weekly basis?
- Do you engage users on Facebook on a daily or weekly basis?
- Do you share images and video messaging on your website as well as Pinterest, Instagram and YouTube?
- Do you use other social media networks (Yelp, Google+,Foursquare and others)?
- Do you actively publish press releases about your company?
- Is your company on the first page of Google when searched?
- Do you utilize your keywords on your website and social media?
- Are you listed on local directories (i.e. Google Places, Yelp, Manta, Dex and others)?
- Do you have a mobile friendly website?
- Do you have a mobile application (web-based)?
- Do you have an iPhone and iPad application?
- Do you have an Android and Tablet application?
- Are you proud of your website, mobile site and social media presence?
- Do your customers enjoy their online experience on your website? Do they spend more than 3 – 5 minutes on your website when they visit?
How well did you Score?
Give yourself one point for every “Yes”. If you score 15 or more you are in a pretty good online position. You may want to consider looking at the areas you are not presently active in and speak with a professional about the best practices to implementing these into your web strategy. If you scored less than 15, you should definitely meet with a professional digital media, web and mobile technology company that can create, implement and manage an online marketing strategy to maximize your online presence. Don’t be discouraged because no matter what your score is, it is never too late to incorporate new web and mobile technology into your marketing plan.