The use of internet has transformed the way business is done: in today’s world, almost every business is handled online or has a counterpart in this medium. In the world of Internet marketing there is much to learn, but much to gain.
With the vast amount of information available, it’s easy to feel intimidated. Before you start working on your marketing strategy you should do some research and gained as much information as possible about your target audience.
Use surveys to learn more about your customers, they may be helpful to know what your audience is looking for on your site, and give you valuable information about what they like, dislike, and what they would like to see on your site. It is also important and paramount that your site counts with an optimized version for mobile devices, or easily accessible in one.
This is vital in today’s business environment, since the popularity of these devices is increasing year on year. Your pages should be simple and consume little bandwidth so they can be viewed on these devices without any problems.
This article will help you make the right decision as to which strategy you should follow, and gives some internet marketing tips for your business:
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Website’s User Experience
Your site should be enjoyable for your visitors. Every aspect of it must feel unique and entertaining. Add games, funny videos, or any other similar things that keeps the user entertained and make them interact with your website, but make sure that anything you add to your website don’t make it slow, compromising the user experience.
The content of your website is also vital. Enhance your content for everyone, including those with some kind of visual weakness, by avoiding small font styles, with overly bright colours or difficult to read, or at least include an option to disable these visual styles, if you decide to incorporate them.
Active Presence in Social Media
Use social media to your advantage and bring qualified traffic to your website. Your page should show the different social networks where you are present. This is the best way to interact with your prospects and actual customers, engaging with them on a regular basis, and obtaining feedback from them. What is better, Facebook and other networks allow maximizing every penny of your investment in advertising, showing your content only to users whose interests are relevant to what you offer, and therefore driving only qualified traffic to your website.
Make Use of Email Marketing
Send emails of thanks to each client with the intention of joining your list of e- mails for marketing. It’s simple and polite, and this is the first step to establish a long-term relationship with them. Email marketing helps to improve your reputation, and instil confidence into your customers, gradually achieving an increase in their share of wallet.
Every good marketing strategy takes time
Carefully review every detail of your strategy from start to finish before it is visible to the consumer. If you hurry and use a strategy that has not been tested, or altered according to the needs and problems as they arise, an impression of being unprofessional is given.
Consider teaming up with another company or business website
Advertise their products on your site, and have them do the same for you. Such strategies are very effective and are mutually beneficial when it comes to raise awareness of offers, discounts or new products. There is a vast amount of information and strategies you know of, and many others that you couldn’t even imagine. The important thing is not to be intimidated by this sea of information and stick to what you know and believe it will work for you.
Be patient, be consistent and work hard, success will be with you before you realize.