Internet Marketing: Looking Ahead to 2013

Image of green checklistAs 2012 draws to a close, it is a good time to review your recent Internet marketing efforts and consider what additions (as well as subtractions) you plan for 2013.

One area to consider is Pinterest:

If you are not already on this photo sharing site, I recommend you start now. What is important about Pinterest is that, if you “pin” a photo from a blog post of yours, the link to the post is included in the pin.

Facebook and its ongoing changes:

You can now pay $7 to promote an update on your personal Facebook profile as well as paying different amounts to promote a post on a Facebook Page if you have a certain number of people who have “liked” that Page.

Recommended for YouWebcast: The Art of Community Development: Turning Brand Awareness Into Sales

Whether this is an effective marketing strategy probably depends on which posts you promote as well as all the other variables in Facebook advertising. But the amount of expenditure is low enough that you can experiment and see whether this strategy makes sense for you.

Twitter now offers paid opportunities:

You can also pay for ads (promoted tweets) on Twitter. (See Again, this is a strategy that will take some experimentation in order to decide whether it is right for you.

Google+ continues to make changes:

I am still not personally convinced that Google+ is a top priority for creating online relationships. But there are people who do think so, and you should certainly consider whether participating on Google+ has benefits for you.

LinkedIn changes its profile format appearance:

LinkedIn has just changed the profile format, so this is one more change to consider. Whether this change makes it easier – or more difficult – to review a person’s LinkedIn profile is unclear. But when looking at the new format, do take this opportunity to update your profile for the coming year.

Your website updated:

If you do not have an automatic copyright update on your site, be sure to add 2013 in January. And this is a good time to consider whether your site could use a facelift for the new year.

Look over your site with the eyes of a stranger: Is the information current and does it accurately reflect your business? Might there be a better way to share the information?

In conclusion, the approach of 2013 gives all of us opportunities to tweak our Internet marketing. And if you need help doing this, email me at to see what Miller Mosaic can do for you.

Comments: 2

  • Will Allen says:

    I think that Google Communities and Google Alerts could be excellent tools for building a brand and driving traffic. Also, could be big. There are some marketers who are using PHEED successfully right now.

  • Will — Thanks for leaving this comment. I have used Google Alerts for years although I have not yet used Google Communities. And thanks for mentioning, which I had not heard about.

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