Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool will be capable of integrating with all LinkedIn company pages as of June 17, 2013. The company’s announcement makes them one of the first official software companies to take on the initiative. The announcement also means content on Social Inbox is now publishable on Twitter, Facebook, and the entirety of the LinkedIn suite including profile, company, and group pages.
HubSpot CMO, Mike Volpe, said the company was focused on providing the LinkedIn service because current market data shows LinkedIn provides higher visitor-to-lead conversation rates than any other social channel. The information is interesting to many of those who thought Facebook or Twitter was ahead of the rest when it comes to lead generation.
The much-welcomed addition to HubSpot’s Social Inbox means the software can provide a more whole and personalized interaction between users across most big-time social media platforms. The idea being that with the more personalized software capabilities HubSpot’s Social Inbox provides for publishing, the content is closer to the users true intention. The integration is evidence of the software company’s more recent claim that it was designed to maximize social impact of marketers while minimizing the actual time spent managing each account/handle.
Now one of only a few inbound marketing software companies that allows integrated capabilities to the three top social sites like Twitter, Facebook, and LinkedIn; HubSpot will continue to develop and provide its more traditional inbound abilities that include scheduling content, viewing results, and monitoring activity with multi-platform monitoring tools.