HTTPS Encryption Will Kill Organic SEO – And Make Google Richer

Comments: 8

  • So are you trying to say that you think organic search will go away entirely? I’m fairly sure people are still using the traditional search engine function on their smartphones when they want to know something for instance. And isn’t organic search still the major driver of traffic to websites? Seems to me that we’ll likely see a future where marketers are forced to create organic-targeted content that operates off a different set of metrics than what we’ve been using; as opposed to seeing it disappear entirely, at least.

  • Also, another major question we should be asking: how does Google intend to cajole “businesses and marketers to feed its context-based AI search engine with ever-more fresh and original content,” if it effectively intends to remove the metrics by which marketers operate? Not sure if there’s an answer to that, but the question is worth asking.

  • Eddie,
    Thanks for the comments! No, I don’t think organic search will go away; one has to distinguish between organic search (user driven) and organic SEO (marketer driven). As such, the genius of the paradigm for Google is that businesses need to keep creating fresh and original content to get found by prospects, but HTTPS encryption weakens businesses ability to track and analyze results through search(unless they promote the content with paid search). If anything, this shifts the importance of content sharing to that of social media.
    I think that at least partially answers both of your questions. Let me know, though!

    • It may help to read the distinction I made in the comment above. You may have misread my post. As I stated in the article, I am referring to organic SEO, not organic search!


  • The fact that keyword data is not being withheld from paid traffic, indicates the exact intent of the move. It is in no way protecting the interests, identity, individual or personal search history of logged searchers – or a “more secure and private search experience” if it doesn’t do this for all search activity.

    Are we supposed to swallow that line blindly and somehow think this search engine giant is acting in our best interest?

    You make a very valid argument Chris, the intention is to stupefy organic SEO in the hope that the more clearly identifiable adwords pathway will be chosen.

    And unfortunately the trend doesn’t seem to be reversing anytime soon.

    • Greg,
      Thanks for your insightful comment! To be perfectly honest, I couldn’t agree more with everything you said; well put on all counts. I don’t really see why Google has the incentive to reverse course at this point. At the end of the day, the profits from steering businesses and marketers to paid alternatives outweigh the risks of incurring a little rancor from the MarTech punditry.
      Best regards,

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