Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following tips, you can optimize these channels for search engines, online conversations and social media updates to spread the word and drive traffic to your website.
Over 4 billion YouTube videos are viewed every day, and as the world continues to move rapidly to smartphones, the popularity of video will grow astronomically in the next few years. You might think that most videos are for entertainment, but video for business is booming as well. In fact, 59% of senior business executives prefer to watch video instead of reading text, and 80% more executives are watching business videos than were doing so last year. YouTube makes it easy for you to upload and share your Truscribe videos everywhere, including your website, YouTube channel and social media on desktops and mobile devices. YouTube also enhances your website’s visibility on search engines if you follow several best practices including:
- Adding your website url (address) to the video description field in YouTube
- Adding subscribe links to your YouTube Channel in the video
- Branding your video with your company name, logo and website address
- Adding relevant search keywords to your video title and description
Here’s a video tutorial on how to accomplish these steps.
Ultimately, you want to drive traffic and qualified sales leads to your website. You want people to find and view your whiteboard video on your website to understand your products or services, then connect with you for more information and sales. Create a web page and embed your YouTube video along with a brief description of the content and its benefits to the viewer. Include relevant search keywords in the page Title, Headings, text, links, meta keywords and meta description. If you have several videos, consider creating a Gallery page where people can find them all with links to the individual video pages. Create a blog post that also includes the embedded video and is keyword optimized, but don’t simply copy the web page content to the blog post. Add a different spin, for example a description of the process you went through to create the video scribed content.
Now share your Truscribe video, web page and blog post via all of the major social networks, Facebook, Twitter, LinkedIn, Google+, Pinterest – any of the channels you actively participate in. You should join social media groups and communities that are likely to find your video content interesting and relevant. You can share the videos directly in many of them, but don’t forget to include links to your web page and/or blog post. Include a brief description of the whiteboard video content, who it’s intended for and why they might find it interesting. The more consistently you update your social networks the better, but don’t just include your own videos – also promote other sites and videos that your followers may find helpful. They will see you as a thought leader in your industry and seek out your new videos as you publish them.
Have you optimized and shared your whiteboard video today?