QR codes are catching on- are you using them yet? Since more and more people are relying on their mobile devices for just about everything, it’s a perfect time to start integrating QR codes with your offline and online marketing campaigns.
Simply having a QR code though isn’t enough- it has to lead to a specific landing page and, more specifically, a good landing page. To boost conversions by using QR codes, it’s important that your QR code landing page is providing visitors with a good user experience. Let’s take a look at five ways to provide a better QR code landing page experience for your visitors:
Ways to master QR Code landing pages
- Mobile Optimized – Mobile web users are on the go and that means they don’t want to waste time resizing your page to fit their screen. To make your QR landing page more appealing, make sure that it automatically sends QR code scanners from mobile phones to a mobile landing page. Visitors are going to lose interest as soon as they have to waste time pinching your screen to resize it. Test your mobile page on all sorts of devices and applications to make sure it provides everyone with a good experience.
- Simple is best– Smart phones help users scan your code and seamlessly go to your QR code landing page, but if your content is long-winded and full of fluff, you’ll see less conversions and more abandoned sessions. That said, simple doesn’t mean boring or unimpressive! Your page should be exciting and interesting, but simple in the sense that it’s focused on one thing. Keep your copy short and sweet and use strong call to actions to capture the attention of busy users and gain higher conversion rates.
- Conversion focused – Once someone has come to your QR code landing page, there should be a clear path to conversion. Whether it’s a sale, a form, or watching a video, keep your page focused on getting visitors to that point. Since most visitors are likely to be mobile users it’s even more important that you focus on asking your visitors for only one action. And please keep in mind how scary a ten field form can look on a phone- make it easy for your visitors to convert!
- Message match – If your QR landing page shows different messaging from the scanned code, you’ve got a problem. Keeping your landing page messaging and imagery consistent with the QR code ad helps reassure visitors that they are in the right place and it builds trust. If you click on an ad about a discount, you want to land on a page that clearly explains how to get that discount. It’s post-click marketing 101 and a crucial piece of the QR code landing page recipe: message match matters!
- Test and test some more – Testing is a critical part of any marketing campaign and the same principal applies for QR code landing pages too. It’s the best way to learn what your visitors like and what helps to increase conversions. You won’t really know if a new call to action or imagery will make a difference in your conversion rate unless you try it. Try testing:
- Messaging
- Imagery
- Segmentation
- Call-to-actions
What are your QR code landing page tips? Any experiences that have helped you discovered new best practices for mobile landing pages? Leave a comment below and share!
