Keeping up with technology can feel a lot like chasing a bullet train moving 500 MPH on a tricycle. The ever changing best practices can be overwhelming, and determining what to do next can be crippling. The expense of keeping up to date is not the issue, its knowing what to spend money on and when that is the challenge. It is always wise to get an Outside Perspective from the experts to calm your worry and determine where your focus should be. In the end it will save you money, keep your business competitive, and bring in more revenue.
Overwhelmed, or ready to move forward?
We all know that having a website is a must. Many of us just finally upgraded from a static website to a dynamic website, and now we’re hearing that we need a “mobile friendly” website. Here are a few statistics that will make you think a little more about the value of a mobile friendly website:
- 28% of Internet usage comes from a mobile phone.
- One-third of web traffic to The New York Times is mobile ( Source: 3dissue )
- Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source:Microsoft Tag)
- 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)
- 91% of all smartphone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
- 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
- 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012)
- There were a total of $241 billion mobile transactions in 2011.
The Proof is in the Numbers!
After reading those statistics, is that feeling of being overwhelmed starting to come over you? Don’t let it paralyze you! You can see from the numbers that a mobile friendly website is a MUST, so here is how to get started:
Step 1: If you haven’t already, you need to determine what the goal is for your website. Is the goal to get people to come in to your store? Call to make an appointment? Purchase product? Subscribe to your blog? You need to know this before you can do any kind of assessment of your website.
Step 2: You need to determine if your site is mobile friendly already. Simply pull out your smartphone and go to your website. If you don’t have a smartphone, Google has a great little tool which will help you see how your website renders on a smartphone. Simplyclick here and enter the url of your site to test it.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Step 3: You need to determine if it is clear and easy for your website visitors to use the website in the way you want them to.
- If your goal is to get people to come in to your store, is it easy for them to see your address and access driving directions?
- If your goal is to get people to call the store, is it easy for them to access your phone number and is it in a format that the phone recognizes for click to call?
- If your goal is to get people to purchase product, is it clear and easy for them to search products, view product information, and quickly and securely checkout?
- If your goal is to get people to subscribe to your blog, is it clear and easy for them to sign up or follow you on social media?
Step 4: For each one of your business goals, go through the navigation process step by step on your smartphone asking yourself these questions along the way:
- Is the navigation large and readable without having to zoom in?
- Is the print on the page readable without having to zoom in?
- Are the links and buttons large enough to press with a finger tip?
- Is it clear how to navigate to the information the website visitor may be looking for?
Now that you have determined your need for a mobile friendly website, make sure you create one that meets your brand guidelines, works on all mobile platforms, and loads very quickly. If you have heard the term “responsive design” thrown around and are confused about the difference between Mobile friendly sites and Responsive Design, our next blog post will cover that topic. Subscribe to our blog to get it delivered to your email.
Work With Me
If you need help determining if your website is mobile friendly, or want to move forward with creating a mobile friendly version of your site, please connect with me here on the form below or on Twitter. My Outspective team is ready to get you moving in the right direction now!