Everyone has an online marketing strategy now (and if you don’t you really, really should), but between blogging and the ever-expanding list of social media platforms, videos can get lost in the shuffle. With so many other tools, is producing a quality video actually worth it?
The undeniable answer is yes. Yes, it is.
Still not convinced? Check out this infographic by Pedro Filizzola of Samba Tech.
Some interesting points:
- Online video advertising has higher ROI, at 81 percent, than any other form.
- Online videos reached 51 percent of Americans in 2011, a 14.2 percent increase from the previous year.
- Last year, online advertising overtook print media in the US and lies second only to TV ads.
- 2/3 of marketers intend to transfer their TV budgets to online ads in 2012.
Browse more infographics from visual.ly
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Do you plan on dedicating more of your marketing strategy towards online videos? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.
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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do
Another good infographic on online video marketing here: http://bit.ly/wFQDv1