Google’s SEO Change: How a Penguin Changed the Way Your Website Ranks

Google has been busy this year shaking up the SEO world and the methods used to getyour websites ranked highly in the search engines. We’re on top of it. Check out this Google Algorithm Calendar to see just how many changes they made to their search algorithm this year! In particular, Google’s Penguin update (or series of updates in actuality) has has very specific implications for what every SEO company has to keep in mind and stay on top of. Here’s a summary of some of the things that have changed.

Free whitepaper for you below with an incredible overview of SEO in general and the implications Penguin has had for website owners.

In summary, the focus of your SEO should be on user experience and engagement now more than ever. Check out some of the most easily noted things you’ll want to keep in mind going forward.

Link Quality – Get good quality links to your website with the help of quality content, interviews, and good reviews. Adding useful content to your website is one of the best inbound linking strategies you can create. Link quantity is now less important than ever relative to link quality.

Anchor Text – Get links to your website and pages with different anchor text as opposed to using the same for all your inbound links.

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Keyword Density – It should be close to 1.5% and target long tail keywords as they rank more easily.

Keyword Stuffing – This become a big no-no a long time ago. Stop it right now. It’s even worse of an idea after the Penguin release. Don’t stuff your website with too many or duplicate keywords. You will be penalized.

Content – Create content for users, not for search engines. By doing so, you’ll improve user engagement and that will help your search engine optimization.

SEO Automation – Avoid using a company that uses automated techniques for optimizing your website for search engines. Automated queries to Google, automated link building, etc. will all be harmful to your website.

Be Social – Google gives high importance to social media and also gives you preference if you use Google’s services such as Google plus, Google places, etc.

Click the photo below to download the whitepaper and read some fascinating information about what factors are affecting your website search engine rankings.

SEO Whitepaper for Google Penguin

Comments: 6

  • Jose Gil says:

    Are you sure this are all the factors, as of now I still see websites that are ranking on page 1 that are not deserving for that keywords.

    • Anthony says:

      Hey Jose,

      These are not all of the factors. These are just an overview of some of the major ones. You can find all of the factors considered in the whitepaper as well as at the link to the Google Algorithm Calendar in the first paragraph. You’re right, there are still some sites that don’t deserve the rank they have and I’m sure the google algorithm changes will continue to be released in a never ending quest to improve search results and remain the #1 search engine.

  • Rob Griggs says:

    Some good points Anthony but not sure that I would agree with the keyword density point. People should just write naturally in a way that resonates with their readers. Of course, throwing in keyword modifiers is important in order to attract long tail traffic but If you write in a way that answers the questions that users would have about your product or service you won’t go far wrong.

    I think the rest of the points you make though are perfectly valid. The word “automation” and SEO really doesn’t go, does it? Automated SEO is normally performed from those same people who want to “get rich quick”! It just doesn’t work and will only serve to get a site banned.

    I believe that the Google Penguin update will definitely help to encourage SEO’s and webmasters to cut out the SEO strategies that used to work but no longer carry any weight. It should help people to focus on doing the right things such as consistently building great content and focusing more on the user experience. As you rightly point out, taking part in social media and building a community around your site is also something that businesses should be doing.

    By cutting out those strategies that no longer work and focusing on users instead of search engines, your site will stand the test of time and will not be impacted so much by the hundreds of algorithmic updates that Google and the other engines perform each year.

    For me, post Penguin SEO is all about VALUE. Focusing on the users and not on search engines. Then again, this has always been the case although many SEO’s felt that buying links was just darn easier than be creative. The times they are a changing for SEO’s!!

    • Anthony says:

      Hi Rob,

      Thanks for your valuable comments and insight. You’re absolutely right. SEO has become largely all about user interaction and user value.

      As you noted, everyone should be weary of any “automated” techniques, buying links, etc.

      The challenge that a lot of smaller business owners face is having the budget to create a more robust online presence that involves customer/visitor interaction tying multiple channels together like social media, content production and interaction (blogs etc.)in addition to the SEO work etc. The challenge for us is convincing them that it is worth it, a valuable investment, and one of the most “trackable” forms of marketing you can do in terms of ROI.

  • I guess the Penguin update from Google is’nt so bad after all. I think it got more to offer just like the Link Quality. I am loving the sound of that. You know, getting good quality to your website is really great.

  • I say don’t be scared of the Google updates they are here to make the internet a better place people who try and cheat the search engines should be banned for good in my book.

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