Free Webcast: Blogging in the Age of Modern Marketers – Learn More ›
Popular Today in Business: All Popular Articles

From Bricks to Clicks: SoLoMo Saves Retail

Online Marketing

In today’s Marketing Technology Minute, Chris and Spencer discuss why the sudden shift to a mobile-first mindset poses a huge threat to bricks-and-mortar businesses, and how some are adopting SoLoMo marketing strategies to stem the tide. While e-commerce, or “etail,” websites such as Amazon have largely profited from the transition to SoLoMo, a number of big-box retailers haven’t fared as well, finding it difficult to stay competitive in today’s hybrid online-offline shopping environment. Many are faced with diminishing sales conversion rates, as shoppers treat their stores as mere “showrooms” for products that end up being purchased online. To stay on top in the digital world, companies like Walmart are leading by example, embracing digital technology and SoLoMo to integrate mobile into the retail shopping experience. This “clicks and mortar” approach is helping physical retailers bridge the growing divide between themselves and the digitally minded consumer.


From Bricks to Clicks: SoLoMo Saves Retail  image d85d9f95 1979 4e5a a7bd 3e9c78e407b47

Comments on this Article: 0

Add a Comment

Add a Comment:


Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.