Everything You Need to Know About Mobile Websites

Do you know what your mobile website looks like from a smartphone?

If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year. If you sell your products and services through an e-commerce section on your website, this post is a must-read for you!

Everything You Need to Know About Mobile Websites image iStock 000004542387XSmall 300x199Everything You Need to Know About Mobile Websites

1. There has been a 103% increase in mobile web traffic to leading eCommerce websites.

2. The iPhone and the Android are the most popular smartphones used to make online purchases. This is important information as each type can have different type of website displays. It’s important for you to test out your website on both devices.

3. Smartphone users engage in many shopping activities including making purchases (of course), sharing product photos, searching for store locations, recommending items, research and checking Yelp listings. The most popular activity is sharing product photos which stands at 37%. Searching for stores is tied with product research at 35%. These statistics remind us about the importance of mobile websites.

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4. The average purchase made via smartphone is $97.00

5. U.S. consumers spend an average of 1 in every 10 e-Commerce dollars via a mobile device.

6. The most popular mobile marketing tactic in use is creating a mobile friendly website. This is followed by mobile apps, mobile versions of email, mobile messaging campaigns and location based targeting.

7. 1 in 3 mobile device users share their location. This is important to know if you are interested in location based marketing.

The above information about mobile websites reinforces the importance of having a mobile optimized website. Mobile marketing isn’t a fad or trend to be ignored. Take some time to do a mobile audit and view your website from a variety of different smartphones. It takes time but it’s worth the investment! Remember to track your website traffic and conversion rate after you enable your mobile website – you’ll be impressed!

How is your business taking advantage of this boom in mobile e-commerce spending? Have you noticed a big jump in website traffic from iPhones and Androids? Let us know in the comments below.

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Comments: 1

  • I guess the moral of this story is that you need a mobile presence that satisfy end-user needs and the top behaviors listed in the above statistics. That being said, it is very important to know that you cannot be sure which connected device your end-users will use, to consume your products and services. New screens, and screen resolutions, appear all of the time. The best mobile UX strategy is one that enables your UX to be accessible from all likely devices. Therefore, responsive web design is a smart approach to mobile UX, as well as traditional desktop web UX.

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