Email Newsletters 101: What’s a Good Email Open Rate?

Comments: 2

  • Susan,
    You are right, open rates have some flaws. As you pointed out, some instances inflate and some deflate. Overall, though, I believe that it is a “push” which results in a pretty accurate open rate.

    But as you pointed out, the open rate is less important than the click-thru rates. When your emails are sent to people expecting to receive them (permission-based list), have great subject lines and are full of value including links to more value, that is when you get the most from email marketing.

    Thanks for your insightful article and thanks for including us!
    Ellen DePasquale
    Regional Development Director, NY Metro
    Constant Contact

  • Ellen, happy to include Constant Contact in the article. It’s a good service that served me well for many years. I would’ve stayed with CC if I hadn’t needed a tool that connected with my membership software. I’m planning a few more articles in this series and will be mentioning CC again. :)

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