Have you ever thought about the psychology of colors? Colors are said to be connected to emotions and actions, two interesting ideas when you think about them in terms of business.
How do you want a customer to feel when they’re looking at your marketing materials or browsing your website? And have you ever considered how your business’ web design, logo, business cards, and brochure colors could be altering your sales, whether good or bad?
According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision.
Curious how your website measures up? Check out the list below to see what your web design’s colors could be saying to your customers.
Blue — Safe and secure. Good if you need people to trust you.
Green — Calm and confident. Good for making people spend money.
Red — Energetic and vigorous. Good if you want people to risk.
Yellow — Optimistic and cheerful. Good if you want people have fun.
Pink — Romantic and dreamy. Good for (young) female customers.
Orange — Willing to take action. Good if you want people to act.
Black — Powerful and wealthy. Good if you want people to spend money.
The article goes on to say that certain colors work best for certain businesses. For example, if you’re in the beauty or makeup industry, pink might be a good choice because of its strong association with youth and black due to its association with prosperity. If you’re in the auto industry, you might elect your graphic design to include red because it’s associated with energy and speed and black because of its association with luxury.
I asked one of our graphic designers, Will, his opinion on this topic. He said:
“It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website. A lot of websites are blue because blue is a comfort color — police uniforms are blue, it conveys trustworthiness and reliability. Other than color, the general brightness of a website is also important. A darker website could be more entertainment-oriented, while a lighter scheme would give a more corporate feel.”
What do you think? Can colors sway a prospective customer’s decision to contact you or purchase your products or services?
how nice! According to a design article on Daddu, colors can influence shopping decisions, making the graphic design of your website and marketing materials a very important decision. thanks a lot…;)
oh i was sooo hoping for a “white – simple, clean and elegant” to be written in white color font as a little easter egg when i highlighted the text…still great piece tho.
Nice. It is important to choose the right colors for your website because colors don’t just make things look pretty, they create a persona for the website.
I thing if we make design. It may not complete without color. No doubt Colors bring life into design. It makes your site more vibrant. If your site has good color combination then your customer feels fresh and happier and he visit again and again on your site. It means your site get enough traffic.
Each of our website design clients recieves a color palette that features one or two very strong pure colors that we most feel reflect their personality or corporate image. I then build a complete palette around these colors including a wide range of tints, tones and shades for each of my chosen hues. I label each color with the correct Pantone, hex and CMYK value so that I can easily pull colors from the palette into the website design and imagery. This keeps the branded color palette ready for web or print usage. We will stay within established industry norms when necessary…medical prefers blue shades, legal tends to like conservative colors, midwives love purples and speakers often like vibrant reds, carmines and orange colors. However…even when we are confined by limited colors, we will still find a bright signature color to use as a restrained emphasis for bullet points, arrows or important headers/links…etc. Yes, color does matter in web design.