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What to Consider When Designing an E-Commerce Website

Online Marketing

Selling online can lead to huge opportunities for your business. Developing an e-commerce website will allow you to sell your product globally 24/7. But successfully selling your product online takes a bit more thought than just simply slapping your products into a database and uploading them to your website. It takes planning to create a pleasing online shopping experience and to convert your site visitors into paying customers.

Overall Look and Feel

Two extremely well known e-commerce sites, eBay and Amazon, seem to be brought up constantly when discussing the look and feel of a new e-commerce website. These are both fantastic sites and the design works extremely well when selling a plethora of products. However, chances are your business is NOTHING like Amazon or eBay; do you really want your website to look just like them?

Instead of focusing on making your site look like another, think of design elements or themes that will match the personality of your business to create a unique shopping experience for your customers. Think about how these design ideas could potentially be carried over to other branding materials like letterheads, business cards and even your Facebook page!

Quality Product Information

Keep the design tasteful and product driven. Over-the-top animations and graphics probably never helped you decide which product to buy, so they probably won’t help your potential customers either. The quality of information you provide is far more important.

Shopping online is different from shopping in store. Your customers cannot physically examine and handle your product before they buy it. Make sure you have a detailed description for each and every one of your products; this will help your customers feel more confident making a purchase.

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I cannot stress enough how important images are to the success of your e-commerce site. Customers will want to look through high-quality images to get an idea of exactly what they are buying. Would you feel comfortable making a purchase from a site that only uses tiny low-quality images for its products? I didn’t think so.

If you haven’t already, consider getting professional photographs taken for each of your products. Plan on having a few shots taken for each product as well as a few images for Call to Action sections on your site, like a rotating header on the homepage.

Keep it Simple

Nothing turns a potential customer away faster than a site that is too complicated to use. Consider little additions such as an “Add to Cart” button directly on the product landing pages, having related products display when viewing a product’s details and allowing anonymous checkout. Small details such as these can keep a customer browsing your site.

Easy and Pain-Free Checkout

If customers will be checking out directly on your site you will want to make sure the process is simple and user-friendly. Using image thumbnails for each product will help remind your customers exactly what they are buying. Simple things like allowing the user to remove and update quantities for products directly in the shopping cart can prevent a lot of headaches. It’s also a great idea to have links to your policies and contact info clearly visible so the customer won’t have to dig through your site if any questions arise during checkout.

Keeping your e-commerce site design simple, user-friendly, and informative will ensure the best experience possible for both you and your customers. Are you ready to start selling online? Be sure to contact Keystone Click with any questions you may have about getting started.

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