What is responsive website design?
Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different versions of a website for each individual device is just not a cost effective way forward. Responsive website design addresses the issue head on.
Why are we even talking about a new type of website design?
More than half of UK adults now connect anytime-anywhere using their mobile device, and this is growing year on year.
As an example of this, one of Brightfire’s technology sector clients saw 28% of all of their 2012 traffic came via mobile devices. 87% of this was from Smartphones devices, and they also saw a dramatic growth of 13% for larger tablet devices.
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This is a massive portion of tech sector visitor traffic heavily reliant upon accessing a website that provides optimal viewing for mobile device users. And, as we move forward and beyond 2013, this number is only going to increase. So, the ability for your site to be responsive is evident, if your website isn’t responsive then a third of all of your traffic (and growing) will not be able to properly engage with your website.
Our reports show that a user’s initial search is generally via mobile device with more granular research being carried out on a desktop or laptop device. If you want to engage with the people who want to engage with you using their mobile devices, then responsive website design is something you will need to address, moving forward.
The image below shows a responsive website in operation:
Try it for yourself
To see responsive design in action, open www.flexiant.com on any desktop browser and slowly makes the browser thinner and wider. You’ll notice the layout adjusts to a more comfortable fit within your browser. You can even make your browser as small as a mobile phone screen to see the results.
Responsive inbound marketing
The way people access content on the Internet has changed. A good percentage of your website visitors are coming from tablet and smartphone traffic now, so the way you enagage with your users must change also.
Mobile users are impatient and tight for time; a lot of the time, reading, searching and sharing on the move. They don’t want to read novels from these devices. Users want content that is easy to read and scannable but with the option of accessing more information on their tablets, laptops or desktops at a later date.
The best content marketing strategies use responsive design. Tablets and Smartphones provide great opportunities for creative marketers to present their products and services in innovative ways. With a structured approach to design and marketing, great solutions can be created which engages users and generate more sales leads.
Consider the experience your prospects are having with your website
Are you providing a good quality experience to 100% of your users or a poor quality experience to 30%+ of your users? If you’re planning a new website, you may want to give responsive website design a good look.
Planning to update your website?
Hopefully this blog article helped, but if you’re still feeling confused about responsive design, don’t hesitate to leave a reply below or give us a call. And, if you are planning to update your website, this whitepaper on inbound websites should be useful. Simply click the banner below to get your copy: