Augmented Reality, Marketing & Advertising

Even though the concept of augmented reality has only recently been introduced to the open public, it has now become one of the most promising engines to promote your product and encourage more users to purchase it, either in an offline or online mode. As for the latter, in particular, the proper usage of augmented reality in online advertising niches is seemingly even more profitable.

Online Shops Take a Stand

The most obvious method of applying augmented reality in online advertising of your brand, is, undoubtedly, related to web shop portals that has also turned hip in various countries and regions. In this respect, the actual benefit is to involve fresh fitting options as far as the clothes or the furniture pieces, for instance, are concerned. It would provide your customers with bonus opportunities to pick up the best product and come back to shop for more.

Mobile Directions

As for the mobile sector, augmented reality is still rarely used, which is more a mistake, than you might think. The reason is linked to the rapid increase of demand for mobile devices and the swell of mobile apps’ popularity that is likely to only grow more in the upcoming future. In fact, no matter what region of the world is being analyses the number of smartphone and tablet users is constantly increasing, likewise as the number of versatile app fans, who happen to install both the business utility applications and the entertaining ones.

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As for the possible ways to use augmented reality in the mobile segment, these presuppose the usage of the relative technology in the gaming apps or the online shop mobile applications, like it has already been done by Walmart or IKEA, for example. Here, the apps have got more chances to become famous among the users, and, consequently, bring more profits to the brand. Namely, such forecasts are unveiled in the analysis by Juniper Research, where the foreseen growth of revenue, generated via augmented reality applications, reaches up to around $5 billion by 2017.

Advertise in Apps

In this respect, giving the forecasted growth of in-app market in 2013 up to around 6% of the whole advertising market, at least as Epom ad serving and ad management solutions provider research proves, advertisers should take the opportunity to use such dynamics to their own benefit. Again, the gaming sphere, for instance, remains one of the most promising ones, much due to its covering many audience groups.

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