9 Best Practices for Creating Landing Pages that Convert

Comments: 2

  • Too many people forget a landing page has only one goal. ANYTHING that detracts from that should be eliminated. If your site is a blog, put your landing page in a subdirectory, so you have no distracting sidebars, images, or links.

    You’re spot on, most of the time. Simple convets better, especially lead generation landing pages for B2B firms.

    I have found that B2C oriented landing pages often benefit from a short story, supporting a more subtle call to action.

    • Thanks for reading and sharing your experience with B2C landing pages. Do you think there are many other significant difference between B2B and B2C landing pages? Or do the same principles generally apply?

      Jennifer

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