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7 Ways to Add "WOW" Factor to Your Landing Pages

Online Marketing

Looking for a way to engage your visitors or present content in an interactive way?

Consider adding rich, layered and interactive motion content to your pages to help you add the wow factor your competitors are lacking. Rather than spending exorbitant amounts of money on custom Flash or javascript, utilize a landing page platform that gives you sophisticated, dynamic templates that empowers you to make beautiful pages with lots of “wow” — no code or development resources needed.

  • Improve your speed to market
  • Reduce your reliance on production resources
  • Entirely dynamic for marketer-managed updates

Tabs, accordions, rotators and lighboxes allow for “on page” content exploration, without sacrificing conversions. Make the most of your landing page real estate by incorporating one or more of these seven interactive elements.

1. Tabbed Content
Try using tabbed content to showcase product and/or service features.

7 Ways to Add "WOW" Factor to Your Landing Pages image tabbedrmw

2. Accordions
Accordions allow you to maximize space and and offer an interactive way to display and control large amounts of content. Accordions are especially useful for displaying information within mobile experiences.

7 Ways to Add "WOW" Factor to Your Landing Pages image accordianrmw

3. & 4. Content & Product Rotators
Interactive rotators give you several dynamic ways to feature product imagery, testimonials and reviews.

7 Ways to Add "WOW" Factor to Your Landing Pages image rotatorrmw

5. Layered Content
Try layering content over images, without outsourcing to a designer.

7 Ways to Add "WOW" Factor to Your Landing Pages image layeredcontentrmw

6. Lightboxes
Trigger forms, special offers, or additional information (such as privacy policy) to be displayed in lightboxes.

7 Ways to Add "WOW" Factor to Your Landing Pages image Compare Template1 lightbox

7. Social Widgets
Last, but not least, add social widgets allowing visitors to ‘Like’ your page on Facebook, share on Google+ or tweet from their handle.

7 Ways to Add "WOW" Factor to Your Landing Pages image socialrmw

So, where, you may ask, can I find a landing page platform that can offer these “wow” features? Right here, of course!

Every “off the shelf” LiveBall platform comes with the above functionality. No code or Flash required. Ready-Made Widgets are completely dynamic and customizable — just use the widget editor to add your images, content, links. Many of the elements even support conditional logic!

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Comments on this Article: 3

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  1. Wow..I really enjoyed reading this article..especially since I do landing pages for local businesses and myself…time to go through my squeeze pages/landing pages to add more interaction with my tabs!!

    Thanks again!! :)

  2. We’ve found with http://www.kickofflabs.com that generally more flash = lower conversions. You want great looking, but not too flashy.

    Rotators for images and such = Good.
    Videos = Good
    Tabs & Links = Distracting and lower conversion rates for our customers.
    Social widgets = Good after the conversion and distracting before.

    It goes without saying to A/B test or your mileage may vary.

  3. Jeremy,

    Thanks for the great feedback. Tabs are definitely a good way to elegantly display more content, without letting your visitors leave the page!

    Josh,

    Thanks for reading. With LiveBall (http://www.ioninteractive.com/liveball-marketing-software) you don’t need to use Flash, javascript or code to add “wow” factor to your landing pages. Of course, we always recommend testing interactivity to ensure it doesn’t negatively impact conversion rates.

    Jessica Collier

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