7 Great Internet Marketing Tips for 2014

Comments: 14

  • mahendra says:

    very useful Article… and the best thing it is telling that don’t neglect Google+

  • Mark says:

    I would love to learn exactly how to merge my Google local page with my Google+ business page. I’ve not yet been able to discover how to do this, despite posts such as this referring to the possibility – “look for the opportunity to merge them (in the Google Places dashboard”

    • Pam Aungst says:

      Hi Mark,
      They only let you merge them if the G+ biz page was originally created under the category of “Local Business.” If so, then the offer to merge them may appear when logging into the Places dashboard. Otherwise, unfortunately there isn’t a way to merge if the biz page was not initially created as a “Local Business” page. Hope that helps.

  • Patrick McFadden says:

    Great internet marketing tips for 2014! In my indispensable view number one is the most valuable. Market Smarter, Not Harder. Knowing where to spend your precious time (the strategy) is more important than any tactic.

  • Shilpi S Roy says:

    Google+ has indeed became a very useful tool for marketing. Thank you for the article. Hope to keep getting new ideas.

  • John Phanchalad says:

    I’ve gotta say that number 1 has to be the most important, and it should be expanded out to setting a budget for traffic generation and reach for your whole website which most businesses are not doing

  • Neil says:

    Very good list. But, what about blog commenting and industry relevant forums? Many digital marketers have given up on these and are always forgetting to mention these little gems that Google still values in its algos.

    • Pam Aungst says:

      Hi Neil,

      Google tends to look down upon blog commenting as an SEO strategy. See here: http://searchenginewatch.com/article/2307497/Matt-Cutts-on-Blog-Comments-Links-Spam-Use-Your-Name-Not-Keywords

      “Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google.”

      “If your primary link building strategy is to leave comments all over the web, to the degree that you have a huge fraction of your link portfolio comments, and no real people linking to you, then at some point that can be considered a link scheme. At a very high level we reserve the right to take action on any sort of deceptive or manipulative link schemes that we consider to be distorting or rankings.”

  • Kathy Shook says:

    Very helpful tips and insight, I plan to implement all 7! Thank you http://www.insightyoucanuse.com

  • Christopher says:

    Anita your points are valid. That said most local business owners fail because they do not select a set of digital tools and learn how to use them. A good farmer has a set of tools that he masters and uses. He also learns how to maintain them. For instance he has a plough to till the land, a tractor or horse to draw it and a farm hand to assist him (usually the wife). Once the crop is planted he’ll not harvest till it’s ripe. If he did, he’d make losses and the missus would go missing… If the rains are late they might well turn to irrigation. The same rule applies business. Most business fail due to lack of strategy, knowledge and delays in bring the service/product to market. Digital marketing insights are therefore essential for local business to identify, plan, target and retain the best customers and prospects online.

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