7 Basics of a Winning Online Marketing Plan
There are countless articles, books and blogs about Online Marketing plans, people have made their careers as experts on the subject. For anyone just looking to understand the basics it can be difficult to know where to start, which is why it’s time to go back to basics with these 7 simple reminders.
1. Online Marketing is not a Quick Fix.
Yes, it’s true that if you’re online marketing is well managed you can have great results very quickly, but don’t expect that to happen overnight. It’s important to establish your presence online and on Social Media as one of the key trust measures of sites on the Web is their longevity – a longer established site is more likely to rank better in the search engines, and the longer you are on Social Media the more genuine followers you will build relationships with. Even if you are using something like PPC where you can get “instant” results, without a well-established web presence clients may be put off by poor search results when they come to research you.
2. You have to be consistent.
The internet is inundated with new content every day. No matter how great your content is, if you stop updating your site and social media, then your followers will soon get bored and move onto a competitor site that has been updated more recently. In order to build a trusted following of engaged readers, you have to give them a reason to be interested, and you have to do it regularly.
3. Establish a recognisable brand image
You might not be a household name, but choose a brand image, colour scheme or logo that you can set up on your blog, social media and online adverts that is recognisably you. This means that if customers from Facebook come through to your blog, or vice versa, they know they are in the right place.
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4. Be prepared to tweak things regularly.
A campaign may work brilliantly first time, the chances are it won’t. Online Marketing is not always a consistent animal and you have to be prepared to make changes to your copy, images, or your general approach in order to get the best results. The great thing about Online Marketing is that you will probably have access to statistics on just about every aspect of what you do. Something as simple as changing a few words in an advert can make all the difference. Similarly, and advert that works really well won’t necessarily work really well over a long period of time as people will get bored of seeing the same thing. Don’t be afraid to make changes!
5. Always have a plan.
Don’t start any marketing campaign without a strategy. Make sure that for each campaign you have an end goal and budget as well as other potential milestones that you want to reach. This means that you can check your progress along the way and if you’re not making the progress you wanted then you either tweak your methods, adjust your strategy or re-evaluate your goals as necessary.
6. Use your Website as your Central Hub
Your own website or blog is like your own online real estate. You own it, so you can do whatever you like with it. No matter how popular Social Media sites are, always remember that someone else owns them which means they can change the rules at any time. By all means build up a following on Facebook, Twitter, Pinterest or whichever other site seems to best suit your business or industry but try and direct those fans back to your blog whenever possible. As an added bonus, all the links back to your site from other sites will help boost your sites credibility with the search engines in the long run.
7. Budget for your time
As part of your online marketing plan, remember that budget is all important and return on investment is key to any successful campaign. Social Media sites may cost nothing to use, but the time you spend on them and other web sites shouldn’t ever be more than you can afford. Your time is valuable; some would say it’s your most valuable asset as it’s the one thing you can’t get back.
What Online Marketing lessons have you learned the hard way? What are your favourite simple tips?