Having a good quality website for your business is really essential in today’s world. You can really improve your customer satisfaction as well as reach out for new customers if you pay attention to your website.
In order to guarantee your website is up to the high standard in 2014 here are five essentials you need to take care of.
1. Online Shop
If you don’t already have an online shop set up on your website then 2014 is just the right year for doing this. Online shopping is becoming more popular and people love the convenience it offers.
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You don’t need to necessarily offer a lot of things on the shop either. Just having some fun items that people can purchase can help boost your sales as well as improve customer satisfaction. So look into this option and consider some things you could be selling online.
2. Mobile Version
The smartphone is going to play an increasing part in people’s lives and this also means some changes to business websites. As people are accessing the internet more and more with their phones you need to optimise your website for this purpose.
Optimising your website for mobiles isn’t all that difficult either. The internet is full of simple optimisation guides that you can use. If someone designed the website for you they might also be able to help you with this process.
3. Integrated Social Media
The importance of social media will keep continuing in 2014. Therefore it is essential that your business integrates all the different social media platforms to its website.
Pay special attention to the share-function. You really want people visiting your site to be able to ‘like’ and ‘share’ your website content on social media. This can help you achieve a higher search engine ranking and will also keep people more interested with the website.
4. Reliable Access
One of the most important aspects of a website is naturally the access. You don’t want people having any problems accessing your website and having the site up and running at all times can make or break your business.
Therefore you must focus a lot on picking the right hosting company. If you feel like your website isn’t run properly at the moment then change the company. The internet is great for finding a new hosting service and you don’t need to spend a fortune in order to get good quality service.
Make sure you go with a company that offers 24/7 support.
5. Efficient Security
You also really need to pay attention to security issues in 2014. Selecting the right hosting company will provide a good starting point for a more secure website. You can read some good tips on how to secure a business website from this Dark Reading article.
The above five things are essential for a good website in 2014. Taking care of the above areas will help you get happier customers as well as boost your business.