For most of you, creating a landing page that converts is critical for success. Whether you’re doing lead generation, building a subscription list, or closing a sale, the quality of your landing page determines your success.
I found this easy infographic from QuickSprout that explains the various elements critical for creating landing pages that convert.
Take a look and let me know what you think in the comments. But, don’t stop there, at the bottom of the infographic I’ve added recommendations on creating landing pages that convert!
Added recommendations for landing pages that convert
1. Generating images
Unless you have an in-house graphic designer, getting high-resolution images for your landing pages is challenging. I recommend 2 sources: Hubspot and Premise.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Hubspot offers 50 Call to Action button templates free. They’re easily customizable with your own color scheme and fit whatever size you’re looking for. You can even change the text on each template. I find them very easy to use and flexible.
Premise is a landing page creator from the folks who also bring you Genesis — StudioPress. Not only does Premise offer a host of images in various colors, it offers advice on copy. I use Premise on my website.
2. Design/ layout
Design has to do with the layout of the page. My recommendation is to make it chunkable so readers can easily get the information they seek. Include lots of white space, too, as this invites reading. Take a look at my landing page for digital marketing to see and example of what I mean about layout.
This landing page is actually a single page with internal tabs that make it easier to information you need to make a sound decision — courtesy of Premise. I prefer this layout to pages that just seem to go on and on.
QuickSprout’s recommendations include 2 tool of influence — social proof and authority –, but there are others that help with converting from your landing page.
- Scarcity — imply something’s limited and more folks want to buy it and they’re likely to buy now rather than waiting until later when they might forget about your product
- Reciprocity — or tit-for-tat. Give someone something and they feel obligated to give you something back.
4. Benefits not features
Consumers (business or end users) buy products because they solve problems. That means they’re looking for benefits from you and could care less about features. Tell them how your product helps them.
Creating landing pages that convert doesn’t happen by accident — it’s a function of experience and that comes with monitoring analytics and testing. I’ve done this a long time and I still test every major element — headline, image, call to action … Tools exist to make your testing easier, but that’s a post for another time.