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5 Practical Tips on Creating a Customer Friendly Website

Online Marketing

Websites should keep customers happy to encourage them to come back. They may even come back with their friends, subscribe to the company newsletter or even buy an item. How well a website is designed is a reflection of the company and its policies. It is an indication of how it treats its customers. There are many possible factors that can make people happy or unhappy when they are viewing a website. These factors vary from one person to another. Here are some of the more common tips that can be implemented on a website.

Tips on How to Create a User Friendly Website

1.     Create pages that load quickly

The time it takes to load a page can make a huge impact on the user’s impression and experience with the website. Customers want their pages to load quickly. Some designers may be tempted to create crafty effects such as using flash videos or using excess code. However, flashy effects could turn people away instead of drawing them in. Designers also have to account for people living in other parts of the globe who do not have fast connection speeds. If a large percentage of the company’s market uses dial-up, then the page must be as light as possible in order to load quickly.

2.     Allow for easy navigation

Well-designed pages allow visitors to move around the website quickly and easily. Consider using a design that features familiar elements such as About and Contact pages. People who have accessed other websites before know what to expect when seeing these signals.

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In terms of designing the layout or structure of the website, one important guideline to keep in mind is that each page should be no more than two clicks away from the homepage. Larger ecommerce sites may have immense difficulty with this aspect. One way of going about it is to offer a text-based sitemap and a search option. The use of sitemaps is also recommended as they make it easier for spiders to crawl through the website and index the pages.

3.     Use well-defined call to action buttons

Call to action buttons inform visitors of what their options are when visiting pages. A strategically placed button could get a person to buy a product, download a file, sign up for a newsletter and other actions. The buttons should be placed in areas where they would be easily seen by visitors. In cases where there are multiple buttons, emphasizing one over the other is a subtle way to get more people to make a specific decision on the page.

4.     Make sure the shopping carts work

For ecommerce sites, the design of the shopping cart is critical. This is what takes in the customer’s orders and processes the individual’s payment. If it is not designed well, potential customers may abandon it before completing the transaction. Design the shopping cart in such a way that it makes the buying process quick and painless for customers. Reduce the chances of leads leaving their shopping carts by encouraging them to leave their contact details or allowing people to save their progress for a later time. On the other hand, avoid asking for too much personal information. This could make the customer feel uneasy or make them feel frustrated.

5.     Test regularly

It only takes a single bad experience to lose a potential customer. Always test website features, especially after implementing a change in the design or the layout. Check for any broken links. Also make sure that your website is compatible for viewing on a wide range of browsers and for different devices. Your visitors could be using the newest desktop computer, the slowest laptop, a tablet or even a smartphone. Consider how the website would look and how fast the pages would load in these different situations. Not thinking of your visitors or customers’ needs could make you lose them to the competition.

These are only some techniques you can try out to make the website more user-friendly. Try out as many as possible to enhance the design and layout of the website. Creating the perfect website to please all of your customers may be an impossible task but trying to constantly improve the design will make it close. The ultimate aim is to please your visitors into coming back to the website again.

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