Being involved with digital marketing for the past 5 years has taught me a lot of things. There is an abundance of information available to marketers both in the beginning phases of their career and those that consider themselves veterans.
Below are 5 posts I came across in my time as an SEO and that I consider to be exceptional in value:
1. Number one
on my list is SEOmoz’s “The Beginners Guide to SEO” – whether you are a beginner or an experienced marketer, their SEO guide provides a great deal of value and information targeted to beginners but perfect for veterans in need of brushing up on basic knowledge. If you follow any of my work, you probably know that I am a firm believer in following the basics and this guide will help you do just that.
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
2. The second piece
of content on my list is actually a set of videos from ProSEO 2011 which took place in Boston, Massachusetts. This video bundle offered by Distilled covers topics ranging from link building to information architecture and social media. Here is a link to the video bundle: http://www.distilled.net/store/boston2011/
3. The third piece
of content on my list is David Mihm’s “Local Search Ranking Factors” – whether or not local search is at the top of your priorities list, this is a must read.
4. The fourth piece
of content on my list is another one from Distilled. Their “Microsoft Excel for SEOs” by Mike Pantoliano was created to help SEO professionals get the most out of their data and covers topics from basic tasks to time saving tips and Excel functions. SEO always has been and always will be data driven to some extent so I consider this a must read for digital marketers. They even give you a cool “Excel Ninja” badge to embed on your site upon completion of the training!
5. Last but definitely not least
on my list of SEO / marketing related content is an interesting post by Joshua Giardino titled “Googlebot is Chrome” discussing the concept that Google’s Chrome browser might in fact be a repackaging of their search crawler. While this post is technical in nature, I consider it a must read as it will without a doubt get you thinking about the future.
There you have it, 5 of my favorite SEO / marketing related pieces of content I have came across on the web. Hopefully, you see the same value in these posts that I do and are able to apply them to your everyday tasks.