You just earned that e-mail address through your latest lead generation program and you are ready to start the nurturing process. But will your next move turn that lead into a sale? Will it get your customer to take action?
Emails are a great way to connect with users in a non-invasive and personal way. If done right, your brand can stay in the minds of customers as they make their purchase decision. Marketers are constantly wondering how they might be able to improve their e-mails to be more effective.
Here are 4 tips to help your next email campaign develop your brand name and drive customers to act.
- Test subject lines – The first step is getting your email opened. Test a variety of subject lines using A/B testing. Depending on your sample size, test as many subject lines as makes sense to your campaign. This way you can really find what resonates with your target audience.
- Pose a question – Get your customers thinking by posing a question. Address a specific challenge that they can relate so they know you understand their pain point.
- Write to your customer – Once you’ve addressed the problem, speak directly to your customer in language that clearly states how your business can and will solve their challenge. Put the promise of a resolution up front, and then explain below that how your product works.
- Keep your message clear – Writing 101 for anything on the web (landing pages, websites, e-mails, etc.) is to keep messaging as simple as possible. People are being pounded by marketing messages from every direction. To get your point across quickly and effectively, make it as clear and concise as possible.
E-mails are a great way to connect with customers, but without keeping the message simple and straight forward, you run the risk of driving your leads away with too much content.
What other tips have you found to help your e-mail campaigns?
