Getting a new website can be very complex, especially for those who have no experience in that field.
Just like when you’re buying a car or other appliances, you don’t necessarily know how it all works, it just matters that it does. A website is the same: it has to match your style and suit your unique needs.
Whether you’re designing your website with us or another company, here are three qualities your website must have:
Intuitive User Interface
Now, this is easier said than done. There are quite a few rules that fall under this category, but we mostly recommend a clean design with a simple navigation.
Website visitors make snap decisions and if they can’t find what they’re looking for within seconds, they’ll leave (and visit a competitor’s site, perhaps). We always design sites with best practices in mind so that our clients’ sites are navegable and understandable.
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale
This doesn’t mean sacrifice innovation; you don’t want to be cookie cutter. You just want to follow the basic usage guidelines.
There are countless sites out there that sacrifice readability for design. Don’t choose a too-light font color just because it looks better with the color scheme.
One of the main reasons your website exists is to share information, and no one will read it if it’s too hard on the eyes.
Readability can also get lost in other ways, like bad organization or information overload. Have you ever been intimidated by large blocks of text in an article? Chop up your text into manageable pieces and organize it in a logical manner.
Calls To Action (CTAs)
What’s the point of your site? Do you want to collect lead information for your sales team? Do you want to promote your store’s merchandise? It’s likely you’ll have a few goals. It’s important you know your goals when you’re designing your site and your marketing strategy, because your calls to action are where those two endeavors intersect.
The placement of your CTAs is also essential.
I like to use the metaphor of the grocery store here:
Have you ever thought about how the grocery store is organized?
The milk is always in the back since it is one of the most-bought items and the grocery store wants to drive foot traffic past its other merchandise.
More costly items are usually set up at eye-level to get the most attention or sale items are pulled into a special section or by the checkout lines. How many times have you walked past the manager’s special bread and just thrown a baguette or something into your cart because it was there?
The way the store is organized encourages buying behavior, and a website’s organization can have the same effect.
We like to design banners and right-side graphics and we put a message at the bottom of most of our pages and articles. These must go where the eyes naturally go.