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3 Must Have Features for a Successful Small Business’ Website

Online Marketing

Living in an era where Internet is undoubtedly one of the biggest wonders of the world, you will need to make the most out of your connectivity to it in order to ensure that your small business is a flourishing one and grows in leaps and bounds in the future. This is why it is important to have a website and not just any website, a specialized and custom made website dedicated to the operations of your small business. This will not only help you reach more customers, it will also attract more potential investors who will be interested in your operations. This is why it is important that your website has the following 3 characteristics incorporated:

1. Contact Information

As mentioned earlier, living in an Internet age, people tend to get in touch online (or via phone) rather than go to the trouble of walking down to your office down the street. This is why it is important that your small business’s website has a dedicated and detailed section giving details for establishing contact with your business. You must include the email address of the business along with the telephone numbers. Also, don’t ignore the necessity of including the physical address of the business for those who still prefer a personal physical aspect to their dealings with a business.

As an improvement, if your business has various divisions and departments, you must give the details of each and every one of these departments individually on the website in order to dispense the work.

2. A Mobile Version Of The Website

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A recent survey has shown that more than 60% of smartphone owners use their phone to search for local businesses and their websites. Therefore, your small business’s website must have a separate mobile version on the same domain in order to make the website more user friendly for these users. With smartphone and tablets becoming increasingly common with every passing day, having a mobile friendly version of your website can no longer be ignored.

3. Original Photographs

There are many small business’s website out there in the Internet which use images of swanky office spaces and immaculate staff taken from the internet in order to showcase their operations. Well, the reason you have invested in maintaining a website for your business is to project your operations to the potential customers and thus having other images on it (no matter how cool and fitting they look) is a very bad idea. It is better to have your own office space’s picture along with pictures of your own product and own staff on the website even if they are not as swanky as the ones taken off the internet.

This will give your website a personal touch for the Internet visitors and also establish the credibility of your operations.

Remember that creating a website is not a child’s play and you will need to ensure that you have incorporated the above stated 3 tips in your small business’s website.

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