In a world where everyone is online, on the go and involved with people both far and near, it is imperative that advertising be consistent across all platforms. Here are 10 tips to integrate the mobile, local, search and social campaigns for your business.
Number 1: Create a Well-Optimized WordPress Blog
WordPress is the most popular and comprehensive blogging platform, and can be utilized as a blog as well as a full agency-style site. There are hundreds of thousands of plugins available that help you automate many of the publishing and distribution processes. StudioPress is a site that offers professional looking themes that are well optimized.
Number 2: Make your Blog Mobile Friendly
In today’s era of smart phones, tablets and many other mobile devices, it is necessary for a company’s website to be mobile friendly. Designing Responsive websites means that you use CSS to change how a site is displayed across a variety of screens. Even though it’s only 1 design, if the page is viewed from a browser it resolves one way, from a smart phone, another, etc. Google has publicly claimed that Responsive sites have the most potential for rankin in their Local search.
Number 3: Use Search Engine Optimization Plug-ins
Using SEO plug-ins will help optimize your content so that a customer, searching for your product, will find you. The top SEO plug-ins for WordPress include: WP SEO by Yoast, the AIO SEO Pack, Google Site Verification, WP Super Cache and Scribe SEO. Utilizing these plugins allows you to easily add keywords in your meta data, automatically creating XML sitemaps, interlink your pages, and much much more.
Number 4: Create or Claim Your Google Plus Local Page
The Google feature formerly known as Google Places is now called Google Plus Local. The owner of the original Google Places page can claim the page and manage it. Other users can rate the page. When people in the user’s circle need a service, they will be given recommendations based on the preferences of their friends. Google Plus Local is extremely popular with vast reach so if yours is a local business, you have to make sure your business listing is optimized!
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» Free Webcast: How to Craft the Ideal Content Strategy for Your Facebook Page
Number 5: Social Media Incentives
Everyone loves a good deal. Using Facebook, Twitter and other social media sites to promote exclusive deals will help you grow your business. Also, giving people incentives and contests to invite their friends to join will also help you grow.
Number 6: Cross Post
Dlvr.it and Twoogle are both indispensable resources for today’s businesses. Dlvr.it takes your RSS feeds and delivers them to Twitter, Facebook and other social media sites. Twoogle takes those Twitter posts and delivers them to Google Plus. Cross posting will increase traffic dramatically and help to repurpose your content.
Number 7: Guest Posts
Writing guest blog posts can help you both increase your followers and friends, as well as links to your site. Becoming a guest blogger on sites with high trust, popularity, and inbound links gives you a contextual link within the body of a page, while simultaneously getting your name out there. It also helps to diversify your traffic streams.
Number 8: Set up Ifttt to automate some sharing
Ifttt automates tasks on social media sites. You simply link the sites and set up a trigger. A good example is sharing Pinterest Pins on Twitter.
Number 9: Utilize Videos
Videos have been proven to increase conversion rates. Making a cool video will also drive more traffic to the site and help you find and keep customers. Make your videos fun, interesting, different in order to garner attention and encourage sharing.
Number 10: Go Analog
Local marketing should include offline specials. Having local media buys, newspaper coupons and other deals will also help bring in customers. Often, the connection between on- and off- line media is not immediately made. If you connect that with Check-ins through local sites like foursquare and Gowalla, you will be maximizing the best of both worlds.
Following these steps will lead you to having a blog with high quality unique and curated content, with active social presences in the top social platforms. You will have a well optimized blog automatically distributing content to your social channels, encouraging users to like, pin, and retweet your content. These, in turn, will help you increase your rankings in the search engines as well as result in direct traffic from users and social sites.
Marcela De Vivo is a tough woman. Not only does she take on a formerly male dominated field of SEO, she is also raising three kids, including one with special needs. When she does find a little extra time she freelances for Processsensors.com.