Using audio and video online can help to better engage your audience.
As always, your message is the magic that will motivate action!
Before you begin to record or shoot, take time to prepare your script and practice
your delivery, so that your message comes across clearly and reflects the real you.
Craft and deliver your words so that viewers and listeners pay attention to what you have to say.
Follow these practical script-writing tips to make your message really count.
Tip #1 Listen and watch
See what others, including your competitors, have posted online.
Observe a variety of different styles and techniques that will help you prepare for your recording.
Tip #2 Establish a purpose or goal for your A/V clip
Do you want to promote, teach, advertise, sell, inform or provide direction?
Tip #3 Write for your audience
Know how they will receive your message. Will they be a listening or watching?
Tip #4 Make a connection with your potential visitor
Use words like ‘”us”, “we” and “ours.”
The more inclusive your words, the more engagement for your audience.
Tip #5 Write the same way as you talk
If you are producing a podcast or audio version, pretend you are
having a telephone conversation. Imagine a face-to-face
conversation for video recording.
Tip#6 Know your message
Keep your message simple, clear and consistent with your brand impression. Cover only one topic with just 2-3 main points.
Tip #7 Less is more
Use as few words as possible to get your message across.
Structure each sentence with less than 25 words.
Tip #8 Get in to a rhythm
Make it easy for your audience to understand by using frequent pauses.
This also helps you to easily locate edit points during production.
Tip #9 Mix short and long sentences
Make your point and add variety with questions, answers and statements.
Tip #10 Rehearse
Practice in front of a mirror. Use a hand-held recording device or rehearse
out loud in front of family or friends.