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9 Critical Items to Check Off Your List Before Launching a New Website

9 Critical Items to Check Off Your List Before Launching a New Website
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Creating Useful 404 Error Pages

Creating Useful 404 Error Pages

Online Marketing

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the... read more

3 Reasons Why You Must Have a Mobile Friendly Website

3 Reasons Why You Must Have a Mobile Friendly Website

Online Marketing

“Do I need a mobile friendly website?” Have you asked yourself this question recently? Smart phones and other mobile devices are fast becoming the preferred method of Internet access; if... read more

If You Read One Article On A/B Testing, Read This One

If You Read One Article On A/B Testing, Read This One

Online Marketing

Getting Ahead in a Digital World In the modern, ultra-competitive digital age, data has itself become a product. Understanding how data can be optimized to create value for both customer... read more

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Online Marketing

Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? A... read more

mobile first web design

Thinking “Mobile First for Your Website Redesign

Online Marketing

If you’ve been thinking about a website redesign, chances are good that you’ve been reading about various techniques to optimize your site for mobile devices. In order for your site... read more


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The Big Brand’s Guide to Locally Targeted PPC Campaigns

The Big Brand’s Guide to Locally Targeted PPC Campaigns

Online Marketing

Most business owners know the value of direct response traffic they can receive from PPC. If you own several brick-and-mortar locations and you want to start running ads within the... read more

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

Online Marketing

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People are visiting your website, but how many are choosing to join your email list? The sad reality is that most people who stumble upon your website are unlikely to... read more

Don’t Push Me Away From Your Website

Don’t Push Me Away From Your Website

Online Marketing

It’s happened again. And yet again. It’s not something most people notice, which is exactly why we should be concerned. But every time it happens, it drives me nuts. I... read more

How to Optimize Your Website FAQ Content to Get Calls-To-Action

How to Optimize Your Website FAQ Content to Get Calls-To-Action

Online Marketing

For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their... read more

Google AdWords Announces New Features and Enhancements

Google AdWords Announces New Features and Enhancements

Online Marketing

New App Ads, Insightful Reporting and Enterprise Level Tools! The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing... read more

The Art and Science of Product Grouping

The Art and Science of Product Grouping

Online Marketing

Welcome to this five-part series of articles on structuring your website for conversion. Site visitors that understand your message and can quickly locate solutions to their problems with minimal distractions... read more

Today’s Big Google AdWords Announcement: What It Means for You

Today’s Big Google AdWords Announcement: What It Means for You

Online Marketing

Today’s the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the... read more

3 Key Takeaways From Google’s Planned AdWords Changes

3 Key Takeaways From Google’s Planned AdWords Changes

Online Marketing

This morning, Google announced several new AdWords updates which will become available in the coming months. Vice President of Product Management Jerry Dischler made the reveal during the AdWords Performance... read more