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4 Landing Page Tricks That Will Make Your Conversion Rate Rock

4 Landing Page Tricks That Will Make Your Conversion Rate Rock

Online Marketing

You want to design attractive landing pages, but there are many elements that effect conversion rate optimization that go into the process. Color, layout, form design and even font can... read more

Keep Online Shoppers Coming Back with a Smart Approach to Shipping

Keep Online Shoppers Coming Back with a Smart Approach to Shipping

Online Marketing

Headlines are popping up about how UPS, USPS and FedEx are hiring more delivery staff to keep up with the upcoming holiday demand. And it’s not too far-fetched to assume that the uptick in hiring is... read more

1st Ad Position in PPC Is Not Always the Best

1st Ad Position in PPC Is Not Always the Best

Online Marketing

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For most small or up and coming business owners, first position in the ad world always seems like the best idea, but believe it or not, being in 1st place... read more

Using Bounce Rate to Build Your Case for a Website Update

Using Bounce Rate to Build Your Case for a Website Update

Online Marketing

If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do... read more

Google Introduces Dynamic Remarketing Across All Verticals

Google Introduces Dynamic Remarketing Across All Verticals

Online Marketing

In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Just recently, on October 1st, they launched the dynamic remarketing feature for all... read more

How to Map Goals to Reports: Analytics in Action

How to Map Goals to Reports: Analytics in Action

Online Marketing

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in Action every Friday. I also invite others to share case studies, new... read more

5 Ways to Create a Site Clients

How to Create a More Engaging Company Web Site

Online Marketing

It’s not enough to simply design a company web site anymore. So many are created and look stellar, yet fail to attract clients—the very reason for having a site in... read more

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

Online Marketing

Knowing where to segment your Google Analytics data can be daunting. Where do you start? And how the Hell are you supposed to know if what you’re looking at is... read more

3 Ways to Get Ideal Customers to Your Site Without Blogging

3 Ways to Get Ideal Customers to Your Site Without Blogging

Online Marketing

It’s the question I get more often than any other when I’m talking with business owners about having a content strategy. It’s the question I see most often as a marketing consultant from... read more