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Top 6 PPC Mistakes You Should Avoid

Top 6 PPC Mistakes You Should Avoid

Online Marketing

It’s not unusual for a business professional to venture into the world of marketing with a considerable amount of glee. This overreaching anxiety has a tendency to lead companies to... read more

4 Keyword Groups You Should Include In Your AdWords Campaign

4 Keyword Groups You Should Include In Your AdWords Campaign

Online Marketing

Shoppers use different search queries when looking for products or services. For example, when looking for a Vancouver store that sells the new HTC phone, some users may search for... read more

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Online Marketing

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and... read more

Making the Case for Multiple eCommerce Test Environments

Making the Case for Multiple eCommerce Test Environments

Online Marketing

To stay ahead of the game, smart eCommerce companies are already in prep mode for the upcoming holiday shopping season. With only 121 days until Black Friday, the somewhat official... read more

The Problem With The Story You Are Telling

The Problem With The Story You Are Telling

Online Marketing

Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand, “Google’s... read more


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Google’s Free Dynamic Sitelinks and What Advertisers Need to Know!

Google’s Free Dynamic Sitelinks and What Advertisers Need to Know!

Online Marketing

Recently Google introduced  dynamic sitelinks which got all the advertisers excited. These automatically generated sitelinks are aimed to take potential customers to relevant pages on your website more easily. However, the roll-out... read more

So You've Got A Great Looking Website – But What Do You Actually Do?

So You’ve Got A Great Looking Website – But What Do You Actually Do?

Online Marketing

Salespeople and entrepreneurs are often encouraged to rehearse their elevator pitches. An elevator pitch is a succinct and persuasive sales pitch that could be used to impress a potential client... read more

How to CRO and Look Good in The Process

How to CRO and Look Good in The Process

Online Marketing

I was performing conversion rate optimization tests before I even knew what they were. Fresh out of college, I found myself mercilessly pounding the pavement in a quest for my... read more

What to Look For When You Outsource Your Website Design

What to Look For When You Outsource Your Website Design

Online Marketing

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that... read more