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Here’s How Using Google Analytics Incorrectly Can Hurt

Here’s How Using Google Analytics Incorrectly Can Hurt

Online Marketing

“Daddy, where does bad data come from?” I’ve written before about how much trouble businesses can get in when they use data badly. You know X, you think X means Y,... read more

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Online Marketing

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced... read more

20 Essential Online Tools To Help You Grow Your Business

20 Essential Online Tools To Help You Grow Your Business

Online Marketing

There are occasions when your business’ growth hinges on the tools that you’re using. With the right set of tools, you can boost your team’s productivity, cut costs on areas... read more

5 Things You Can’t Overlook in Your AdWords Campaign

5 Things You Can’t Overlook in Your AdWords Campaign

Online Marketing

We are constantly speaking with businesses of all sizes concerning their AdWords campaign performance and we tend to always see that many campaigns are overlooking some very simple things that... read more

How To Use Psychology In Landing Page Design

How To Use Psychology In Landing Page Design

Online Marketing

Decisions, decisions, decisions!  Every day we are faced with a constant series of decisions.  Whether it is deciding to eat that piece of cake, or make a career change, the... read more

It’s Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

It’s Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

Online Marketing

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout... read more

5 Common PPC Mistakes You Can Quickly Fix

5 Common PPC Mistakes You Can Quickly Fix

Online Marketing

Even the smallest PPC mistakes can result in wasted spend, poorly targeted traffic, and a negative ROI. Many times pay per click campaigns are optimized very well and they drive... read more

Are You Wasting Your 404 Page?

Are You Wasting Your 404 Page?

Online Marketing

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that... read more

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)

Online Marketing

The threats to your online brand are growing with each passing day. With Counterfeiters, Phishers, Scammers, Squatters and the like, there is no shortage. Trust me. With the explosion in... read more

9 Magnetic Headline Formulas to Grow CTR

9 Magnetic Headline Formulas to Grow CTR

Online Marketing

Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet... read more