Tumbhi, an online platform for artists that has the likes of filmmaker Anurag Kashyap, Pankuj Parashar, Screen writer Javed Siddiqui and Poet & Lyricist Irshad Kamil in its advisory arsenal, has launched its first eBook titled ‘Ehsaas’ meaning ‘Feeling’. Ehsaas is an eBook that captures the myriad shades of love in the form of poetry and illustrations.
But, that’s not what makes it special. Ehsaas is a labour of love; it is a beautiful compilation of 25 handpicked short poems in Hindi or Urdu, accompanied by sketches or paintings, all created by the Tumbhi artists community. The idea of Ehsaas sprung from the close interactions with artists.
Tumbhi has a very strong community of poets and writers. And it has been hosting online poetry and writing competitions like ‘Naadan Parindey’, ‘Pearls’ and ‘Somewhere Sometime’. Looking at the worldwide response and the comments left by the judges, the team at Tumbhi realised that there are many talented artists who are waiting for an opportunity. That combined with publishing being the next logical step for Tumbhi, gave birth to ‘Ehsaas’, and Tumbhi decided to launch it on Valentine’s Day!
For Ehsaas, Tumbhi held two competitions – ‘Naadan Parindey’ for poetry and SKETCHZ for sketches and painting. Thousands of entries were received for the contests and the reviewing committee and judges had a real tough time in choosing the top 25. There were 3 rounds of short-listing after which the winning 25 entries were selected. All the winning artists were paid a token amount – to appreciate their efforts and submitting their entries for the eBook.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Also, the idea of having a free eBook was to make it widely available, read and appreciated. The team behind Ehsaas has done a great job in matching the right sketches with the appropriate poems. I am loving my copy.
Ehsaas has helped strengthen the bond Tumbhi shares with its community, and it is not long before we see other creative crowdsourcing platforms follow suit.
You can download a free copy of Ehsaas here.