Online Communities
Community Management and Content Creation
I was part of a discussion on Twitter this morning around this post of George Snell’s.” Community Management Isn’t Content Creation. (go read it now and come back). Now, I... read more
Building a Brand’s Online Social Community
The story of Jack In the beginning there was Jack, and Jack had a shop (No, not a ‘groove’, if you recognise the lyric.) Jack had a shop that sold... read more
The Five Rules for Fostering a Vibrant Community
Online popularity seems to be difficult for some brands to manage. Setting up a Facebook page and a “like us” link on your website just won’t do the trick. You... read more
Benchmarking the Social Intranet
Of late, I’ve been crunching some numbers. My aim is simple – how to get a better sense of what adoption figures mean and how we might begin successfully benchmarking... read more
How to Sell Your Online Customer Community Strategy to the C-Suite
You’ve done your research. You’ve developed a sound plan. Now, you must sell your online customer community strategy to your boss’s boss. Getting a meeting with top-level executives is a... read more
Yap About Yelp
We’ve all been there: the consumer looking for a new place to eat. You have a specific cuisine on your mind. There’s that place around the corner. It never looks... read more
The Two Types of Online Communities That Can Drive Growth
Two types of online communities exist: communities of interest and communities of practice. A community of interest may be people who love dogs, sailboats, or even motorcycles. It’s often a hobby-type... read more
5 Things Every Good Community Manager Does
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?... read more
How to Get Customers or Members Interested in Your Online Community
Let’s face it: the people who are most excited about your online customer community (at least in the beginning) are you and the people who put in long hours to... read more
Is the Legendary Dick Van Dyke an Online Community Building Pioneer?
Simply said: Yes. As are many celebrities whose work has not only drawn us to them, but has also stood the test of time. Fact is, becoming famous and staying... read more
Yelp Sucks – So Try These Review Sites Instead
Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit. It’s just that most of the small businesses... read more
Why Yelp Will Not Help – Small Businesses
12I’m a big believer in the power of customer testimonials and as the owner of a small business marketing firm, I have always worked with my clients on finding ways... read more
7 Things Customers Hate About Customer Communities on Public Social Networks Like Facebook or LinkedIn
How many of you have seen a swarm of emails that looks like this recently? These are automated emails from LinkedIn groups that I chose to belong to telling me... read more
Intranet Signs You Lack Trust in Your Workplace
Everywhere I go, I keep reading about the importance of trust in the workplace. Trust is essential for everything from job satisfaction, to employee engagement, collaboration, motivation, and productivity. And,... read more
How to Calculate the ROI of Your Online Community
On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a rough return on investment, right? Not... read more
