Even the most motivated among us can use some extra inspiration. This is where Beliefnet comes in. One of our most inspiring customers, Beliefnet is the largest multi-faith inspiration and spirituality website, offering community, services and information on a wide variety of topics including inspiration, health, entertainment, love and family, and holistic living. We recently sat down with Jana Gordon, digital media coordinator for Beliefnet, to chat about their great social community success and Jana’s tips for lasting community-building.
For starters, Beliefnet works with over 100 established bloggers who bring the company’s mission to life by helping people “find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness.” Besides being one the most popular websites with more than 15,000 resources linking to Beliefnet for inspiration, the company has a vibrant Facebook following, counting over 81,000 fans and growing, all without any advertising help. Beliefnet’s Twitter following is as impressive – counting over 22,000 combined followers across three Twitter accounts, @bnetcommunity, @BNetInspiration, and @beliefnet. As one might imagine, inspiration comes in different forms, so for your daily dose of inspiration, you can also visit their Pinterest page. Ranging from the truly spiritual to downright funny…
Yes, it is actually someone’s job to check to see whether the new and improved under-arm deodorant actually works. As our friend at Beliefnet points out, the next time your boss thinks you should turn in your reports on time, just remember — it could be worse. You could be an armpit auditor!
What is Beliefnet’s secret to social marketing and community success? It is all about understanding what moves your community, coupled with relevant engaging content, says Jana. But please don’t think Beliefnet’s success it is just about talented writers and employees, of whom Beliefnet is very proud. Great content is a main ingredient in moving people to embrace a brand, but marketers also need to know what content moves their customers the most. For those deep customer insights, Jana turns to web and social analytics – she monitors popularity of content within the company’s newsletter, responses in social media, and visits to their website. Then, she hones her effort on creating the content that keeps people coming back. To her, engaged community members is what their brand is all about.
Then there’s the matter of Beliefnet’s member servicing. Their social following and engagement have grown to its current level because of the company’s commitment to member advocacy. Jana doesn’t just track visits and time on site – she keeps an eye on how their content is shared through retweets, ‘Likes’, and comments, especially by those members with the most influential voices. In turn for their support, those influential members are rewarded publicly via the company’s Fan of the Week program on Facebook.
One of the most successful content types that Beliefnet’s utilizes are their daily inspirational quotes. The “Love God. Love People. Love Yourself.” photo posted on Facebook generated over one thousand Likes and shares.
And if you are not sure what faith you are, don’t worry - Belief-O-MaticTM knows. Answer 20 questions about your concept of God, the afterlife, and human nature, and Belief-O-Matic will tell you what religion (if any) you practice…or ought to consider practicing. Want to know mine? It will be revealed on Twitter in the coming days…
May you all live healthy and prosperous lives!