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Online Communities

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online community building

Why Build An Online Community?

These days community building seems to have a major focus on Social Media. How to attract followers in their thousands, how to be available 24 hours a day to engage... read more

3 Easy Ways to Create Content for Your Online Community

3 Easy Ways to Create Content for Your Online Community

Let’s face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking... read more

Four Essentials for Creating a Successful Online Community

Four Essentials for Creating a Successful Online Community

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Private online communities are not a universal business solution. According to Gartner, at least 70% of all online communities fail. Lack of planning, poor business integration, unattainable market share, unaligned... read more

Online community tools

Selecting The Right Tools For Your Online Community

Building an online community is one of the best ways any business can grow and nurture a following that’s loyal to and interested in what you have to say. With... read more

Growing an Online Community: A Case Study on Social Density and Ongoing Analysis

Growing an Online Community: A Case Study on Social Density and Ongoing Analysis

A bulk of my personal experience as a full-time online community manager was spent developing sizable communities of practice. It offered a great vantage point, because the years of quantitative... read more

Are You Making These Online Community Management Mistakes When Engaging New Members?

Are You Making These Online Community Management Mistakes When Engaging New Members?

In last week’s blog article, we covered four quick tips to convert new online community members into regular visitors and contributors. Since this initiative relates to your online community’s member... read more

Community Forum Software: 5 Reasons it’s the Ultimate Focus Group

Community Forum Software: 5 Reasons it’s the Ultimate Focus Group

Forum software is the ultimate focus group, connecting you to a group of engaged users around your brand, service, product or vertical. Community Forums as Focus Group There are several... read more

7 Great Tips for Promoting Your Online Community

7 Great Tips for Promoting Your Online Community

Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get... read more

Don’t Make These Community Management Mistakes: Part 3

Don’t Make These Community Management Mistakes: Part 3

For our third and final installment of “Don’t Make These Community Management Mistakes,” we take a look at three more potential online community blunders. Read on to make sure you’re... read more

Intranets Reimagined: "Information Finding" The Great Menus vs. Search Debate Answered

Intranets Reimagined: “Information Finding” The Great Menus vs. Search Debate Answered

In partnership with the Worldwide Intranet Challenge, Enterprise Strategies applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their... read more

Keyword Research Made Easy With These 3 Tips

Keyword Research Made Easy With These 3 Tips

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Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t... read more

Hiring an Online Community Manager? 5 Signs You Found a Good One

Hiring an Online Community Manager? 5 Signs You Found a Good One

Hiring an online community manager is one of the most difficult positions for organizations to fill. Community-based customer relationship strategies are new to many companies, so they don’t have a... read more

Here's How Marketo, MTV, Optimizely Rock Their Communities

Here’s How Marketo, MTV, Optimizely Rock Their Communities

80% users in your online community, engage to help other members, as revealed by “The Social Mind”, a study from The Society of New Communications Research. However, factors like monotony,... read more

Are Anonymous Communities Most Authentic?

Are Anonymous Communities Most Authentic?

“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!” —... read more

How to Increase Online Community Engagement with Better Calls-to-Action

How to Increase Online Community Engagement with Better Calls-to-Action

The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit to the community into a habit.... read more