Online Communities
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How Online Customer Communities Can Increase Revenue By 19% [Research]
1What would your bottom-line look like if your customers increased their spending with your company by 19%? A 2012 study from the University of Michigan found that membership in an... read more
7 Social #Intranet Adoption Strategies
Social intranets, as part of a broader social enterprise strategy, are increasingly more commonplace and there are no shortage of technology suppliers ready to add the functionality to your portal.... read more
How to Make Content Owners Part of Your #Intranet Success
Content owners are an integral part of any successful intranet. We won’t deny it nor will any of us can say we could manage an intranet without their input and... read more
7 Online Criminals With Degrees Who Were Brought To Justice
What happens to a hacker once the law catches up with them? One would expect the worst, because geeks do not fare well in penitentiaries that can’t be erased with... read more
5 Tips for Using Online Community Analytics to Improve Social Engagement
Take some time during your busy day to stop and look around. These are historic times when it comes to an organization’s abilities to leverage the online communities it sponsors... read more
8 Ways to Use Video Effectively in Your Private Online Community
The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app,... read more
Intranet Metrics to Measure and Monitor
For intranet managers, metrics are important to show user adoption and, to a certain extent, intranet value. Numbers don’t tell the whole story, but they’re a good starting point for... read more
Strategy First, Platform Second … Please!
I don’t know how many times I’ve had to shift a conversation into reverse when an initial business discussion about online communities begins with “We’re thinking about starting an online... read more
Is Your #Intranet Award Winning?
We’ve all heard the spiel about the digital workplace improving every corner of your business, transforming the way employees work. Intranets, we’re told, are a productivity engine, making everyone’s life... read more
To Really Understand Social Media, You Must Also Understand Online Communities
1It is very easy to get excited by social media. To think about the tools you can use. To feel you must rush to be on the latest platform or... read more
‘Digital Tribes’: Are You Building An Audience Or A Community?
I’ve always found the use of “digital tribes” to describe online communities a bit controversial. Although I do get its “shared values” connotations, I’ve seen it as an example of... read more
Social Communities for Banks… Are They Missing the Point?
I finally got around to picking up my print edition of the April 9th, BtoB magazine to see what’s going on out there. I read one article and then stopped,... read more
AdWords to Limit User Control Over Ad Rotation
In one of the latest AdWords updates, Google is altering the amount of control an advertiser has over ad rotation options. The three current ad rotation options, optimize for clicks,... read more
The Social Intranet
Many organizations are not ready for internal social media but are aware that social networking may play a future role on the intranet. Starting with no social, some social, or... read more
Why is the ‘24-Hour Rule’ Important in Building an Online Community?
You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using it. Creating and growing a new... read more
