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Drink Your Water, And Eat The Bottle?

Drink Your Water, And Eat The Bottle?
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MTV Is Back With Nano #DriveWithMTV Season 3

MTV Is Back With Nano #DriveWithMTV Season 3

World News

MTV, one of India’s leading youth brand is back with India’s Most Social Road Trip – Nano Drive with MTV Season 3. The Nano drive road trip is essentially a... read more

India’s 2014 #TwitterElection – More Than 56 Million Election-Related Tweets

India’s 2014 #TwitterElection – More Than 56 Million Election-Related Tweets

World News

2014 Lok Sabha elections have come to an end with the Bharatiya Janata Party securing the 272+ mark. The 16th general elections have been historic in every sense; technology and... read more

American Tourister Gets India To #LiveFashionable But Social Media Buzz Lacks Life

American Tourister Gets India To #LiveFashionable But Social Media Buzz Lacks Life

World News

This May, American Tourister, the travel luggage brand from Samsonite brings to India its global positioning of ‘Young, International & Colourful’. The brand has launched the ‘Live Fashionable’ campaign to... read more

Sony Music Acquires 26% Stake In Infibeam Digital Entertainment

Sony Music Acquires 26% Stake In Infibeam Digital Entertainment

World News

In a recent development reported by ET, Global music giant Sony Music Entertainment has picked a 26% stake in Infibeam Digital Entertainment (INDENT), a subsidiary of multi-category e-commerce company Infibeam,... read more

How Japanese Skincare Brand Za Launched In India By Leveraging Social Media

How Japanese Skincare Brand Za Launched In India By Leveraging Social Media

World News

Shiseido, a major Japanese hair care and cosmetics producer with over 130 years of existence, has been in India for over 12 years in department stores like Shopper’s Stop and... read more


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6 New Millennial Literacies Unveiled. How Digitally Literate Are You?

6 New Millennial Literacies Unveiled. How Digitally Literate Are You?

Trends & News

Would you consider yourself digital literate? Do you have the ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies such as computers, mobile... read more

The End of the Digital Free Lunch

The End of the Digital Free Lunch

Trends & News

Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. In the early days of social media, brands rushed to market their... read more

How Social Data Is Boosting Indian Television And Other Traditional Mediums For The 2014 Lok Sabha Elections

How Social Data Is Boosting Indian Television And Other Traditional Mediums For The 2014 Lok Sabha Elections

World News

Media plays a significant role in every election in the country. The story has been the same for the 16th Lok Sabha elections which is at its last phase in... read more

Why Did The Omnicom-Publicis Merger Fall Apart?

Why Did The Omnicom-Publicis Merger Fall Apart?

Trends & News

The advertising mega-merger announced last July between Publicis Groupe and Omnicom Group is off. Almost a year after the merger was announced, relatively little progress had been made toward blending... read more

How Transmedia Can Help Transform Audiences

How Transmedia Can Help Transform Audiences

Trends & News

Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative... read more

Mother giving daughter flowers and smiling

5 Last Minute Gifts that Mom Will Love

Trends & News

I get it, I get it. You’ve been busy. It’s slipped your mind. It’s a greeting card holiday, anyway. Mom already knows you care about her . . . right?... read more

#7DaysForMom, Make It Special For Her This Mother’s Day, Courtesy Miss Malini & Google Plus

#7DaysForMom, Make It Special For Her This Mother’s Day, Courtesy Miss Malini & Google Plus

World News

Being a mother is a full-time job with hardly any weekends off or vacations or sick leaves, let alone a salary and perks. Yet mothers choose this job willingly and... read more

Re-brand Ukraine?  How to Create a New, Trusted Nation Brand

Re-brand Ukraine? How to Create a New, Trusted Nation Brand

World News

We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness... read more

Mother’s Day Gift Ideas for First-Time Moms

Mother’s Day Gift Ideas for First-Time Moms

Trends & News

By Louisa Gonzales May 11 is Mother’s Day, the time to give a special and thoughtful gift to mom, and for first time mom’s the holiday is especially a special... read more

Greenwashing – Why It’s Not Worth It

Greenwashing – Why It’s Not Worth It

Sustainability

The trend for businesses to go “green” is one that has grown tremendously popular in recent years. As more and more companies took up the mantle of environmentalism or talked... read more