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This Diwali Music Video Shows You Home Is Just A Break Away #MyDiwaliBreak

This Diwali Music Video Shows You Home Is Just A Break Away #MyDiwaliBreak
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Water: Rising Above The Law Of Supply And Demand?

Water: Rising Above The Law Of Supply And Demand?

Sustainability

We’ve all learned it in school, or just as a lesson in life… the more people want something, the greater it costs. It applies to everything, from food, to clothing,... read more

The Case for Future-Proofing Supply Chains With Sustainable Procurement

The Case for Future-Proofing Supply Chains With Sustainable Procurement

Sustainability

1

Introduction Sustainable sourcing is turning out as the most important function of supply chain management. And the reason why sustainable sourcing may very well become the single most important aspect... read more

Viber India With 20M Registered Users Launches Its First TVC

Viber India With 20M Registered Users Launches Its First TVC

World News

Viber India joins the league of other messaging apps in the country like WeChat India, Hike and Line for launching TVCs and spiking marketing spends to engage with its users.... read more

From Death Bed To Inspiring People For A Better Society — A Real Life Hero's Journey So Far

From Death Bed To Inspiring People For A Better Society — A Real Life Hero’s Journey So Far

World News

“Hard times don’t create heroes. It is during the hard times when the ‘hero’ within us is revealed.” – Bob Riley Last weekend, I happened to meet one such hero... read more

'Generation Create:' Their Rise and What They Can Teach Us

‘Generation Create:’ Their Rise and What They Can Teach Us

Trends & News

“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.” William James Back in 1991, Canadian novelist Douglas Coupland captured a... read more

Pepsi MTV Indies Launches Quirky Commercials For ‘Step Up. Discover’ Campaign

Pepsi MTV Indies Launches Quirky Commercials For ‘Step Up. Discover’ Campaign

World News

Launched in February this year,’ Pepsi MTV Indies’ – the new channel from Viacom 18 dedicated to Indie music, film, art, street culture and fashion – has initiated ‘Step Up.... read more

The Real Cost Of Barbie’s Apartment In America’s Biggest Cities

The Real Cost Of Barbie’s Apartment In America’s Biggest Cities

Oddball

The Barbie we know and love today has come a long way from her more modest (and more brunette) roots. Sure, it seems Barbie may have had some reconstructive surgery... read more

#AmazonCart – Add Products Now From Twitter Buy Later, Amazon India’s New Feature

#AmazonCart – Add Products Now From Twitter Buy Later, Amazon India’s New Feature

World News

Twitter is the first source of information for many like us and the e-commerce company Amazon knows that all too well. To get more out of this behavior, Amazon India... read more

Mercedes-Benz India Goes Digital With #ThatAMGFeeling For CLA 45 AMG Launch

Mercedes-Benz India Goes Digital With #ThatAMGFeeling For CLA 45 AMG Launch

World News

Mercedes-Benz India is all set to launch the CLA 45 AMG, India’s first compact performance sedan on 22nd July, 2014. The Mercedes-AMG brand, globally synonymous with high performance motoring and... read more

Is Google Getting to Intrusive in Your Life?

Is Google Getting to Intrusive in Your Life?

Trends & News

Is Google Getting to Intrusive in Your Life? The world we live in today has changed dramatically! It wasn’t that long ago that VHS tapes, Cassettes, Sony Walkman’s and cell... read more

Social Analysis Value When Brand Controversy Envelops the Conversation

Social Analysis Value When Brand Controversy Envelops the Conversation

Trends & News

How Social Media Analysis Helps Marketers Navigate Controversy Hobby Lobby is a national chain of retail arts and craft stores that first opened in 1972 in Oklahoma City, Oklahoma. Today,... read more

Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying

Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying

Trends & News

China shifted its focus from spying on the countries around China to spying on Iraq according to cyber experts who follow Chinese hacking. Called “Deep Panda” it appears China’s leaders... read more

World Cup Advertisers Evenly Split on Subtitles for Deaf Viewers

World Cup Advertisers Evenly Split on Subtitles for Deaf Viewers

Trends & News

Argentina and Germany aren’t the only FIFA World Cup powerhouses heading into Sunday’s final gleaming with pride.  A handful of big consumer brands have used the marketing power of World... read more

This FIFA World Cup Pledge To Support Lives As You Cheer For Your Favourite Team, Courtesy Rang De

This FIFA World Cup Pledge To Support Lives As You Cheer For Your Favourite Team, Courtesy Rang De

World News

Something beautiful is happening around the beautiful game. A non-profit organisation, Rang De that provides microcredit to small businesses and education, is reaching out to all football fans in the... read more

13 Things About What Indians Are Talking Online On #FIFA2014

13 Things About What Indians Are Talking Online On #FIFA2014

World News

The 2014 FIFA World Cup is going to see a winner this weekend. While there has been a tremendous excitement on the ground, the online world has been buzzing in... read more