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3 Ways Getting a Dog Made Me More Productive

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A Look At The Android App Launched By The Gurgaon Police

A Look At The Android App Launched By The Gurgaon Police

World News

It’s raining mobile apps in the country. From brands to government organizations everyone is launching a mobile app to connect with users in the mobile first world. Walking on the... read more

5 Ways to Summerize Workplace Philanthropy

5 Ways to Summerize Workplace Philanthropy

Sustainability

It’s not just your imagination: summer is getting in the way of getting things done at work.  To the tune of a 20 percent drop in workplace productivity, according to... read more

History TV18 Android App Wants To Be Your Second Screen App For Its Shows

History TV18 Android App Wants To Be Your Second Screen App For Its Shows

World News

For brands in India, Internet started with the website creation frenzy, then came social media and now it is about launching mobile apps. With smartphones proliferating in the country, brands... read more

Narendra Modi Wants All His Ministers To Be On Social Media For Public Outreach

Narendra Modi Wants All His Ministers To Be On Social Media For Public Outreach

World News

We know how strongly India’s new PM Narendra Modi believes in social media. What we don’t know is that Modi has directed his ministers to open Twitter accounts and create... read more

Tweeplay Lets You Watch IPL On Demand Videos On Twitter

Tweeplay Lets You Watch IPL On Demand Videos On Twitter

World News

Cricket is a religion in India and Twitter knows it well. So this year Twitter has enhanced its integration with IPL by introducing some new features and carrying further some... read more


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Maaza's Latest Har Mausam Aam Ad Creates A Buzz With #AamDiwana

Maaza’s Latest Har Mausam Aam Ad Creates A Buzz With #AamDiwana

World News

It’s that time of the year when summers give way to cold days and colder nights. Days are marked with a soft drizzle that sometimes turns into a thunderstorm. Soon... read more

The Unique Challenges of Protecting Intellectual Property in China: Part II of An Interview with MultiLing’s Adam Bigelow

The Unique Challenges of Protecting Intellectual Property in China: Part II of An Interview with MultiLing’s Adam Bigelow

World News

As mentioned in my previous post, China looks to be taking another leap forward in innovation, recently overtaking other countries – including the United States – for the largest number... read more

Havells Steps Up Its #RespectForWomen, This Video Has Music Created From Its Kitchen Appliances

Havells Steps Up Its #RespectForWomen, This Video Has Music Created From Its Kitchen Appliances

World News

Brands are waking up to cater to the ‘thinking’ consumer, finally. The advent of social media has lent the consumer a voice and brands are tuning in to match their... read more

Whole Foods’ Paycheck May Hinge on Prices

Whole Foods’ Paycheck May Hinge on Prices

US News

The recent announcement by Whole Foods to revise its earnings outlook has investors worried about the price of its stock. I think they should be paying more attention to the... read more

Making Greener Marketing Choices – The Future of Local Business

Making Greener Marketing Choices – The Future of Local Business

Sustainability

Small and local businesses are constantly struggling to balance cost efficiency with social good and sustainability. It’s easy to opt to print flyers or buy brand new print cartridges for... read more

Potholes - A Jarring Glimpse At Infrastructure Needs Below The Surface

Potholes – A Jarring Glimpse At Infrastructure Needs Below The Surface

Sustainability

This past winter’s pothole crisis had pretty much everyone with a vehicle, not to mention Department of Transportation crews, aggravated and digging into cash reserves. But as troublesome as potholes can be in... read more

YouTube Introduces Paid Subscription For Content Partners In India

YouTube Introduces Paid Subscription For Content Partners In India

World News

Last year in the month of March, YouTube, Google’s video social network had introduced video rentals and purchase. Now YouTube has introduced paid subscriptions for content partners in India, reports... read more

MasterCard India Crowdsources Ideas From The Youth For A ‘World Beyond Cash’

MasterCard India Crowdsources Ideas From The Youth For A ‘World Beyond Cash’

World News

Thanks to the advent of the internet and ecommerce, more and more consumers are opting to pay digitally. Gone are the days of long queues at the bank to withdraw... read more

Dalmia Continental Launches An Interactive Video For Hudson Canola, Viewers Decide The Story

Dalmia Continental Launches An Interactive Video For Hudson Canola, Viewers Decide The Story

World News

Dalmia Continental, makers of Hudson Canola Oil have embarked on a video marketing strategy to promote the canola oil amongst the digitally savvy, health conscious, modern Indian consumer. The brand... read more

2020 – US Banks Are Betting Big on Analytics

2020 – US Banks Are Betting Big on Analytics

US News

A recent study by Accenture talks about the future state of banking in US by 2020. Thankfully, the study reports, US banks have emerged from the travails of a battered... read more