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Software Lead Generation Tips – Stocking the Right Toys

Software Lead Generation Tips – Stocking the Right Toys

Trends & News

When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and... read more

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Trends & News

A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys (www.brandkeys.com) has shown that demographics and associated core values of generational cohorts explain critical... read more

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

World News

Digital penetration is growing and so are the advertising budgets in the country. In the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and... read more

Why Sustainable Competitive Advantage is so 1990

Why Sustainable Competitive Advantage is so 1990

Sustainability

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How... read more

8 Things Marketers Should Know On The State Of Mobile Advertising In India

8 Things Marketers Should Know On The State Of Mobile Advertising In India

World News

Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia for Q1 2014, activities over the... read more

Pantene Creates Parody On Beauty Ads For Its New Campaign #ProofNotPromises With #BeautyGraveyard

Pantene Creates Parody On Beauty Ads For Its New Campaign #ProofNotPromises With #BeautyGraveyard

World News

After watching this one hell of a video, I glanced through my dressing table and realisation sunk in. Most of the beauty products I’ve been using or have actually stopped... read more

Krispy Lessons – A Fun Teacher’s Day Campaign By Krispy Kreme India Using Hyperlapse By Instagram

Krispy Lessons – A Fun Teacher’s Day Campaign By Krispy Kreme India Using Hyperlapse By Instagram

World News

It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s Hyperlapse feature for Teacher’s Day. Hyperlapse from Instagram is a new... read more

Now Tweet With #KFCWishBucket For Playgrounds & Libraries For Ladakh Kids

Now Tweet With #KFCWishBucket For Playgrounds & Libraries For Ladakh Kids

World News

Last Christmas, KFC gave some stiff competition to Santa through the KFC Wish Bucket campaign. Fans got an opportunity to make a wish by tweeting #KFCWishBucket followed by their ultimate... read more

Fox Life India Creates Social Buzz For Season 2 Of SoundTrek

Fox Life India Creates Social Buzz For Season 2 Of SoundTrek

World News

There’s some great news for music buffs in the country, which means there’s great news for nearly everybody. Fox Life is bringing the much awaited Season 2 of SoundTrek, premiering... read more

Creating a Paperless Office: 3 Things You Don't Need Paper For

Creating a Paperless Office: 3 Things You Don’t Need Paper For

Sustainability

The paperless office is no longer a mere concept – find out how your business can become more efficient and save money by adopting some paperless routines. In 1975, BusinessWeek magazine ran an... read more

Business Buzz: 3 Athletes Who Were Savvy Businessmen

Business Buzz: 3 Athletes Who Were Savvy Businessmen

Trends & News

If you’ve seen the ESPN documentary Broke, you’re well aware of how a lot of athletes end up filing for bankruptcy, no matter how much money they make as a... read more

4 of the Most Innovative Brand Building Campaigns of Recent Years

4 of the Most Innovative Brand Building Campaigns of Recent Years

Trends & News

There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have... read more

A Geographical Breakdown of the World's Top 500 Universities (Charts)

A Geographical Breakdown of the World’s Top 500 Universities (Charts)

World News

The results for the 2014 Academic Ranking of World Universities were recently released and it is no surprise that Harvard University was given the number one ranking. They achieved a... read more

data protection

What Effect Could Data Protection Law Changes Have on your Business?

Government & Politics

By the end of this year, the Council of the European Union intends to ratify several changes to data protection laws, replacing the EU Data Protection Directive issued in 1995.... read more

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

World News

Print is surely feeling the tremors of digital in the country. Before it is too late Bennett, Coleman and Company Ltd (BCCL)—India’s largest media conglomerate and publisher of the Times... read more