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Slice Introduces 3 New Mango Flavours With #SliceSvayAAMvar Featuring Brand Ambassador Katrina Kaif

Slice Introduces 3 New Mango Flavours With #SliceSvayAAMvar Featuring Brand Ambassador Katrina Kaif

World News

The hot Indian summers have brought back ‘Aamsutra’, but this time the sensuality has taken a storytelling route. Ever since Slice, the mango flavoured drink from Pepsico, introduced ‘Slice Aamsutra’... read more

What Cinderella Can Teach Us About Engagement

What Cinderella Can Teach Us About Engagement

Trends & News

Well, we weren’t able to predict the tournament’s outcome by any stretch of the imagination. We did learn that no matter what people say, Cinderella stories are very much alive... read more

10 Ignite Talks That You Need To See

10 Ignite Talks That You Need To See

Trends & News

The Ignite event is incredible. For those of you that might not know what it is, it’s an event that takes place in over 100 cities. Speakers share their stories... read more

When You Buy Chicken, It Could Be From China … Without a Label

When You Buy Chicken, It Could Be From China … Without a Label

Trends & News

I prefer to solve predictable problems before they happen. With that said, let’s look at a recent government ruling that will cause a number of predictable problems. If you’re like... read more

Top 5 Online April Fool’s Day Pranks Of 2014

Top 5 Online April Fool’s Day Pranks Of 2014

Trends & News

So, April Fool’s Day has rolled around again. You will have undoubtedly fallen for some pranks, or perhaps committed some yourself. Nail varnish on the soap, whoopee cushions on the... read more


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Spice Creates The World’s Biggest Online Dream Tree For Spice Milaye Sapnon Se Digital Campaign

Spice Creates The World’s Biggest Online Dream Tree For Spice Milaye Sapnon Se Digital Campaign

World News

Spice Mobiles, the devices business of Spice Retail is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an... read more

You’ll Need To Assemble $113M To Buy Captain America’s Avengers Mansion

You’ll Need To Assemble $113M To Buy Captain America’s Avengers Mansion

Oddball

Marvel’s patriotic super soldier Captain America returns to the silver screen this Friday, and the release of “Captain America: The Winter Soldier” seemed like the perfect excuse for me to... read more

Social Media Reactions to MH370

Social Media Reactions to MH370

World News

When Malaysia Airlines flight 370’s disappearance first became public, discussion was fierce. In times past, such discussion might have taken place in town halls or behind closed doors. But this... read more

Don't Go Online. It's April Fool's Day.

Don’t Go Online. It’s April Fool’s Day.

Trends & News

By the end of the day, I fully expect to find out some of my friends have been fired, water gives you cancer, e-cigarettes have been proven to make you... read more

Kinds of Giving In Kind

Kinds of Giving In Kind

Sustainability

In kind giving is the low hanging fruit of corporate philanthropy (check out my past blog on this point), an excellent way for business leaders to give back by leveraging... read more

Google, Facebook & Twitter Eye For The Estimated Rs. 500 Crore Digital Media Spend In 2014 Lok Sabha Elections

Google, Facebook & Twitter Eye For The Estimated Rs. 500 Crore Digital Media Spend In 2014 Lok Sabha Elections

World News

GroupM’s advertising expenditure report – ‘This Year, Next Year’ (TYNY) 2014 stated that overall advertising growth will stand at 11.6 percent this year, against 10 percent last year. The growth... read more

Brands Take on Pop Culture in Quest for Virality

Brands Take on Pop Culture in Quest for Virality

Trends & News

Brace yourselves. Game of Thrones is coming. In a little over a week, millions of fans will tune in to catch its highly anticipated season 4 premiere, and brands are... read more

Keys to Success: Startups with Unlikely Origins

Keys to Success: Startups with Unlikely Origins

Trends & News

In this edition of Keys to Success, we take a look at three very different startups: a provocative Los Angeles fashion retailer, an Icelandic gaming company and a computer forensics... read more

Rethinking the Role of the Sustainability Executive

Rethinking the Role of the Sustainability Executive

Sustainability

A new sustainability insurgency aims to alter the way business is done in every function and unit of the company. For too long, sustainability executives have been focused on external... read more

Gods of Retail War 2014

Gods of Retail War 2014

Trends & News

Watch out, GameStop, Walmart has a double-barreled shotgun pointed at you! Or a neutron ray gun. Maybe even the Sword of Sparda. Not literally of course, but in that Walmart... read more