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4 Ways to Go Green at Trade Shows With Eco-Swag

4 Ways to Go Green at Trade Shows With Eco-Swag

Sustainability

A trade show gives you the perfect opportunity to display your company’s eco-conscious personality. Considering the amount of waste created by the trade show industry, standing apart at the show with... read more

Check ‘India’s Facebook Timeline Journey’, A Special Video For Independence Day

Check ‘India’s Facebook Timeline Journey’, A Special Video For Independence Day

World News

This must be a first in patriotism! For India’s 68th Independence Day, Culture Machine, a digital video entertainment company for the internet generation, has raised the Tricolor in its own... read more

Roobaroo Micromax Celebrates Independence Day With #MicromaxUniteAnthem

Roobaroo Micromax Celebrates Independence Day With #MicromaxUniteAnthem

World News

The one mobile maker that is truly desi and an Indian brand we can be proud of, is celebrating India’s Independence Day with a new anthem. Micromax Mobile, India’s very... read more

Rain Ready: Taking On The Mighty Thor

Rain Ready: Taking On The Mighty Thor

Trends & News

Jupiter, Thor, Mother Nature, ritualistic rain dances – since the dawn of time, humankind has created ways to explain the inexplicable of weather, change the course of the unchangeable and... read more

A Water Wheel In Baltimore Keeps The Harbor Moving

A Water Wheel In Baltimore Keeps The Harbor Moving

Trends & News

Do you remember the iconic 1970s commercial of the crying Native American, paddling his canoe through a polluted river?  It’s no secret that garbage and litter in our waterways has been an... read more

Karl Gomes On Digital Evolution In India And Starting Up Fanatics [Video]

Karl Gomes On Digital Evolution In India And Starting Up Fanatics [Video]

World News

“Digital was always a measurement driven medium. Today it is changing, digital today is less about measurement and more of content,” said Karl Gomes, Chief Fanatic at Fanatics in a... read more

Idea Launches New Anthem "Ullu Banne Se Azaadi" For An #UlluFreeIndia

Idea Launches New Anthem “Ullu Banne Se Azaadi” For An #UlluFreeIndia

World News

Idea Cellular has always been a non-conformist when it comes to its marketing efforts. One of India’s leading telco, Idea has also been in the forefront with its unconventional advertising,... read more

Why Domino’s India Needs Lessons On Online Reputation Management

Why Domino’s India Needs Lessons On Online Reputation Management

World News

In the Friday gone by last week, a major catastrophe was thwarted by pizza company, Domino’s India in what could have blown up beyond proportion for the brand’s online reputation... read more

Social Media Face Off: Jack Daniel’s vs. Jim Beam

Social Media Face Off: Jack Daniel’s vs. Jim Beam

Trends & News

2

With some many options for consumers to choose from, the food and beverage industry has always been incredibly competitive. But at the moment, the competition is heating up specifically in... read more

Soccer’s Social Presence Post World Cup

Soccer’s Social Presence Post World Cup

Trends & News

Measuring Shifts in US Conversation Around the World’s Favorite Sport Every four years when the World Cup is held, many people anticipate and hope, some more than others, that the... read more

Over 1 Billion Passwords Taken by Russian Hackers

Over 1 Billion Passwords Taken by Russian Hackers

Trends & News

2

Over 1 Billion Passwords Taken by Russian Hackers In a recent article by the New York Times, a Russian crime ring has hacked the credentials of 1.2 billion user names... read more

SupplierPay: What Does it Mean for the American Economy?

SupplierPay: What Does it Mean for the American Economy?

Government & Politics

When President Obama announced the SupplierPay initiative in July, the news was met with little fanfare. The White House put out a statement—which media outlets largely repurposed without taking a closer... read more

Is a Paperless Office Right For You?

Is a Paperless Office Right For You?

Sustainability

Since the inception of computers and environmental sustainability, businesses of all sizes have attempted to find ways to cut expenses by working towards a paperless work environment. The effect of... read more

Twitter Amplify – Twitter’s New Revenue Source In India Launched. What’s In There For Marketers?

Twitter Amplify – Twitter’s New Revenue Source In India Launched. What’s In There For Marketers?

World News

TV and Twitter are bonding well. Twitter was a clear winner in the recently concluded Football World Cup 2014. The 140 character network received more than 672 million tweets related... read more

CNN-IBN Launches ‘Clean Up India’ In The Run Up To Independence Day

CNN-IBN Launches ‘Clean Up India’ In The Run Up To Independence Day

World News

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India is in dire need to be cleaned up. The country never fails to make it to the list of dirtiest places or most polluted places in the world in... read more