When Native Advertising Isn’t Worth It

Comments: 1

  • Robert Schubel says:

    I don’t think there are many cases where native advertising isn’t “worth it.” They just have to be well done, honest, and optimized for the right audience/screen. My rule of thumb is, if you don’t know how to handle native ads, called Airpush or Twitter, or on the publisher side of the equation, the new york times. There are a number of solidified experts in this market now and everyone else needs to learn on that pool of knowledge.

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