Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›
Popular Today in Tech: All Popular Articles

You Can No Longer Ignore Mobile Web Design in 2012

Mobile & Apps

Business changes, often based on new technology. Consider the advent of the Internet and the changes that made to modern business. Today, companies need to have a web presence, and they need to be on the social networks if they expect to be able to do good business and to stay ahead of, or even with, the competition. However, technology took another leap forward over these past few years, and you can see it everywhere. People are walking around with tablets and smart phones in front of their faces surfing the web while they are walking, or sitting in restaurants, and they even surf when they are supposed to be listening to people standing next to them.

It seems as though people can’t survive without their mobile devices, and this means that you are going to want to make sure that you have your website optimized for those mobile devices.

What Does Your Site Look Like on Mobile Devices?

Mobile web design can be quite important. Consider how much frustration you feel when you are looking at a site on your phone and you find that it doesn’t properly adapt to the size of your screen. You have to scroll around the screen, and the text is too small to read. You try to expand the screen and you touch one of the onscreen buttons by mistake, which leads to you a page or an advertisement that you had no intention of reading. You do not like having to deal with that, and you can be sure that your customers don’t like it, either.

How does your website compare? If you haven’t done it yet, check your site now and see what it looks like and how it works on phones and tablets. You might be lucky and you might have a responsive site that looks and works well in the smaller devices. However, you might not be so lucky, and having a site that does not have web optimization is going to be a detriment. Your visitors aren’t going to stay on your site if they have trouble with it. Instead, they are going to visit the competition.

Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions

Getting Mobile

With more and more people spending more time using their mobile devices for the web, it simply makes sense that you would want to have mobile web design so that your visitors will be able to get all of the goodness of your site in a mobile version.

You will want to make sure that you are working with a developer who has experience when it comes to creating mobile sites, as there is a difference. You want them to be able to add the mobile version to your site so that your visitors are always receiving the correct site version based on what device they are using to visit your site. The cost of mobile development is minimal when compared with just how much business you might be losing each month when you don’t have a quality mobile site.

Comments on this Article: 0

Add a Comment

Add a Comment:


Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.