Why Businesses Need to Go Mobile

Mobile Search: The New Shopping Concierge

As a business owner you’ve probably noticed how attached your customers are to their mobile phones. From texting to surfing the Internet, mobile phones are ingrained into our daily lives. And the rise in mobile usage is projected to continue. With mobile web traffic set to increase 2600 percent in four years, you need to consider how mobile usage will impact your business.

Consider this: 88 percent of all web searches are made from a mobile phone. Put simply, if you’re not adjusting to a mobile world, you’re behind. This is especially true for small to mid-sized businesses, as your customers now turn to their smartphones to look up store hours, check prices and call you with one click.

So, can your customers view your website on a small mobile screen?

Customers today expect websites to be mobile friendly and easy to navigate with their fingertips, without having to pinch and zoom. And with mobile browsing speeds getting faster, the desktop computer is no longer the access point to the Internet. Mobile websites are the new digital storefront.

When you make the decision to go mobile, consider the following design tips to ensure your website captures each user and encourages them to come back:

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1.) Function over form: Unlike desktop websites packed full of design features, mobile websites should be simple and clearly display a user’s options. This can be accomplished by using big buttons for navigation and keeping a focus on action, rather than the artistry.

2.) Mobile-only features: Mobile users expect certain features. When developing your mobile websites consider a click-to-call button, Google-map enabled directions and posting store hours on the homepage. Mobile users expect convenience, so provide them with what they need right away.

3.) Don’t abandon your brand: Just because you’re confined to a small screen does not mean your branding is no longer relevant. Your brand is important, so keep it. Be sure to include your logo, colors, messages and your overall look and feel. Alignment between your regular website and mobile is important.

4.) Touch screen navigation: It’s a finger not a mouse that makes clicks on a mobile website. Users should not have to squint to click or view content on your mobile website. In fact, if the site is hard to navigate – or designed poorly – users are very likely to leave and turn to a competitor.

5.) E-commerce: Today, mobile customers compare prices, read reviews, and makes purchases from their smartphones. To take advantage of rising mobile sales, be sure to “mobilize” your shopping cart, add fields and search functions and offer mobile coupons.

6.) Know your customers: Mobile users have different habits. Integrate mobile web analytics to tailor your strategy. Analyze where your customers are coming from, what drives them to your site, clicking habits and adjust your messaging and design to improve retention.

By embracing the trend of mobile, your business will attract new customers and stay connected in a world constantly on the go.

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