Subscribers want coupons so that they can try out your offer before they chose to stick to it for good. Even those who are committed to using your brand look for the savings that are provided through coupons and value them being presented to them for use. Successful businesses also use coupons as one of their marketing tools in order to increase their sales.
Using Coupons for your Business
Businesses can send coupons to their subscribers to build awareness of their products among new subscribers and convince even existing subscribers to develop customer loyalty or switch to a specific brand. When there are two choices available to a customer it could be your $2 coupon or BOGO coupon that makes the decision easier for the consumer and your company the winning brand.
Sending coupons to subscribers helps in inspiring repeat purchases, extending and uplifting any sales plan and also to empower the launch of new offers. This is not just hearsay, as many studies and surveys have been conducted concerning the effectiveness of business for those utilizing coupons.
Coupons are a way of convincing your subscribers to move towards a subscription plan or a full price sales offer. If they can do so at a tremendous discount it is far less stressful. It also helps reactivate those who haven’t bought either a service or a product for some time. They get the coupon and instantly are reminded of how good your product or service really was.
Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers
Businesses can decide to award their subscribers who have committed upfront to buy their product with high-discount coupons. This is a strategy that will ensure that these people are customers for a lifetime, as long as the great discounts continue to come their way.
Is Coupons the way to go?
The first step in offering coupons involves defining and applying discounts on specific offers or all offers. You must deiced the type of offers that you wish to send to customers and be ready to honor any and all of those discounts that are redeemed.
Before sending subscribers the coupons, it is important for businesses to ensure that they can afford them until their validity period and also ascertain how the discounts will be profitable for their business. It can then be decided when the coupon should be used and the number each subscriber should use. This also involves deciding whether to create either one or several coupon campaigns.
Coupons should be sent out your when consumers are more hooked to that specific offer for example during events or holidays, if this is ideal for use during that specific period. Another way to work it out is to offer coupons on non-recurring services or products.
It is vital to track all the redeemed coupons in order to evaluate each offer. This will help you ensure that the deals that customers want, and will use, are being sent their way.
Mobile Coupons Win Hands Down
The benefits of using mobile coupons outweigh any other type of coupon that is available. Mobile coupons are convenient to use and carry around. There are no additional costs for your subscribers to receive them and the consumers do enjoy non-disturbing delivery mode when compared to such things as junk emails.
Subscribers can also easily receive automatic coupon updates. The mobile option is easy to store and to present when required to do so.
Using mobile coupons creates a direct link to your subscribers and also provides a higher value in the long run because of their high redemption rate and high return on investment.