The Age of Apps: Evolution of the Mobile Application [Infographic]

Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work. Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere. This ability for marketers to be “constantly connected” has been made possible largely due to the emergence of mobile applications.

This infographic walks the reader through mobile’s emergence and development, from the Apple App Store introduction to “Angry Birds” exceeding 1 billion downloads, and projects where the mobile app market is expected to travel in the next five years. It takes a deep dive into how consumers use mobile devices, what makes apps successful, and what marketers can do to foster customer engagement through apps. So take a look to discover what’s next in the evolution of mobile marketing.