Mobile & Apps

Statistics Show Mobile Landing Pages Are A Must

Ever look around and watch how many people are on their mobile devices, doing research or messaging someone? Yep, we all do it. Mobile internet use is quickly expanding, and it’s here to stay.

Don’t believe me? Let’s take a look at some serious statistics that show where mobile is going and why you should start creating mobile landing pages.

Increasing mobile usage

According to a release of the (IDC) Worldwide New Media Market Model forecast by 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wired devices.

In-store mobile usage

A survey by Yahoo! and the Nielsen company showed that 9 out of 10 mobile users utilized mobile Internet while in a store or mall. Of those users, about 50% of that activity was related to shopping.

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This is an extraordinary opportunity for retailers to increase sales from mobile and to connect their offline sales to online sales. For instance, a store or retailer could use a QR code on a storefront window with a special incentive asking visitor to scan the code for special discounts or deals.

TV watching & mobile usage

According to the same survey, 86% of internet users will use their mobile device while watching TV. A quarter of those viewers say they browse content related to the subject they’re watching on TV.

With the ease of use with smaller and more convenient mobile devices, it’s not surprising – it’s so much easier to use your phone than to open your laptop.  Based on this statistic, if you’re directing TV ad traffic to your website – or if you just advertising on TV – you should be ready for mobile traffic. Creating mobile landing pages promoting a compelling offer that’s related to TV-based content is a great way to bring in more sales or leads.

Impulse Research and Buying

Ever HAD to know something or make a purchase, right away? Yes, I’m talking about the impulse buy or want to know about something there or it would drive you crazy thinking about it – all day!

According to the Yahoo! survey, 56% of respondents said they would use their mobile device when a PC/laptop wasn’t nearby and 45% would use them to research unplanned purchases.

Yes, you know I’m going to say it – another prime opportunity! Just think of how many conversions or sales you could get from all those prospects that needed what you offered – right away – if you greet with them a mobile-optimized landing pages.

What does this mean for you?

If you’re not making mobile landing pages, now’s the time to get it going! Check out these past posts on mobile landing page strategies and best practices:

 Did you enjoy these statistics on mobile Internet usage? Do you see the same trends with your own customers? Leave a comment below and share!

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