Media Post said “According to a survey of the top 100 magazines in the U.S. by circulation from Nellymoser, the number of “mobile action codes” rose from 88 in January issues to 507 in September issues.”
That’s a pretty big jump, right? Media Post when on to quote the author of the study, Roger Matus, as saying: “The 476% growth in [QR] codes [January vs. September issues] is being driven by advertisers. This shows that codes are no longer just a technology. Brands would only spend their advertising dollars on the codes if they are seeing value in the results.”
With QR codes popping up everywhere these days, from Phoenix Sky Harbor Airport to Chili’s Restaurants, it’s easy to see that they’re here to stay. What’s even more interesting is to see the ways they’re continually evolving by becoming more eye-catching with custom logos, designs, and colors, and more interactive to enhance user satisfaction.
“On the whole, mobile codes in magazines are being used by marketers to enhance the existing print creative with multimedia or to generate leads through promotions,” Media Post ended the article by saying.
What do you think of QR code marketing? Have you given it a try yet? And if not, what’s holding you back?
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know