Despite an overwhelming amount of negative press, Apple’s iOS 6 Passbook application is starting to gain some momentum among Apple fans. This is largely due to the fact Passbook is now supporting a number of high-profile companies including Starbucks, Major League Basecall, Ticketmaster, Walgreens, McDonald’s, Airbnb and Eventbrite. You can find a complete list of Passbook enabled apps here.
Starbucks is one of the most recognized brands that has decided to support Passbook. Starbucks consumers can now pay for their java using Passbook as it will store their gift cards and use QR codes. Leave the cash and credit cards at home. We knew Apple and Starbucks were working together on the Passbook application due to Starbucks being prominently displayed in Apple’s marketing. What’s even better is that Passbook is designed to make it easy for people to get right to their gift cards and coupons from the lock screen. It uses location and time information to pinpoint when a user is near a Starbucks and it puts a link to the Starbucks gift card right in the lock screen.
According to reports, customers in France are now able to use the Passbook-enabled McDonald’s app to order food right from a customer’s iOS 6 enabled device. Soon we won’t even need or wallets for anything but that’s the whole point right?
How To Use Passbook
1. Install Passbook apps. The Passbook application by itself doesn’t include any coupons or passes, and you can’t create passes either. Participating companies will start offering passes to Passbook when users purchase relevant items. Like we mentioned in the Starbucks example above, users will also have the option to set up alerts for when it’s time to use them or they’re near a store. You can find Passbook Apps by clicking on the Passbook Application and clicking App Store.
2. Purchase items and services via participating apps. Tickets, passes and coupons are issued by participating companies and sent directly to users via email or apps (or any other avenue they choose) and are added directly to a user’s Passbook automatically. You don’t need any other app other than Passbook. Users will be prompted on how to add the passes to Passbook. For example, Eventbrite has outlined the steps in a recent post, how to use Passbook for iOS to manage tickets.
Recommended for YouWebcast: Winning with Data: Drive Leads & Marketing ROI across All Channels & Campaigns
3. Purchased passes are triggered by 2D codes that are scanned by camera-based scanners. This process will be very familiar to those who have used virtual boarding passes when travelling.
Airbnb and Eventbrite have extensively dealt in mobile transactions to their move to create Passbook enabled applications is seen as a definite win for Apple. Airbnb has booked more than 10 million guests and Eventbrite has sold over 50 million tickets which led to over 1 billion in sales. Does this mean you’ll start using Passbook for all your boarding passes, tickets, star cards and coupons? Is your wallet getting thrown in the trash? What’s that paper thing called money again? Let us know in the comments below. Also, if you’re a developer trying to find out how to add Passbook functionality to your application, check out Apple’s developer passbook section.