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7 Crucial Elements of a Successful Enterprise Mobile Strategy

7 Crucial Elements of a Successful Enterprise Mobile Strategy
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What Does the Facebook – WhatsApp Acquisition Mean to Bulk SMS Marketers?

What Does the Facebook – WhatsApp Acquisition Mean to Bulk SMS Marketers?

Mobile & Apps

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As the hype of the Facebook’s WhatsApp acquisition for a $19 billion is beginning to die down, the questions remain – what impact will this have on your business marketing... read more

sms or social media

SMS or Social Media?

Mobile & Apps

For year’s now sending SMS text messages has been an effective way to communicate with customers. Bulk Text messaging has allowed marketers to get their message directly into the hands... read more

6 Ways to Boost Safety of Your Business’ Mobile Products

6 Ways to Boost Safety of Your Business’ Mobile Products

Mobile & Apps

With the hype in ever increasing mobile devices,  like Amazon’s just-launched Fire Phone, or even with Apple’s well-established iPad, employees today are just as likely to work from their own homes... read more

Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mobile & Apps

Techcircle reports that US and India-based private investment group Exhilway Global is close to investing in Mumbai-based Crackheads, the company behind the mobile social networking app YoTurf. YoTurf co-founder Vaishnavi... read more

What is Bulk SMS

What is Bulk SMS?

Mobile & Apps

For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms used to describe this effective marketing channel such as; text... read more

mobile shortcodes and keywords

Mobile Shortcodes and Keywords – What’s the Difference?

Mobile & Apps

In a Bulk SMS Marketing campaign the KEYWORD is the word texted to an SMS SHORTCODE, such as 51444 that can be used to generate sales or for promotional activities.  You may... read more

3 Good Reasons For Mobile First – A New Perspective

3 Good Reasons For Mobile First – A New Perspective

Mobile & Apps

A few weeks ago my 5-year-old nephew asked me to buy him an iPhone. „You mean a smartphone?”, I asked patronizingly watching him stare at my white HTC, assuming that... read more

Insights into the FDA Regulation of Mobile Medical Apps

Insights into the FDA Regulation of Mobile Medical Apps

Mobile & Apps

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. The Food and Drug Administration (FDA) is an agency... read more

Mobile-Optimized Content: Still a Problem?

Mobile-Optimized Content: Still a Problem?

Mobile & Apps

Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are... read more

foursquare-unbundles-swarm

Foursquare Unbundles; Appeals to an Audience Exhausted by Social

Mobile & Apps

I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way... read more

5 Reasons Businesses Should Invest in a Mobile App

5 Reasons Businesses Should Invest in a Mobile App

Mobile & Apps

Despite the rise of mobile traffic, only 28 percent of businesses have a mobile app. Here are five big reasons why you need to buck the trend and create an... read more

Who Do You Trust With Your App’s Photo and Data Storage?

Who Do You Trust With Your App’s Photo and Data Storage?

Mobile & Apps

App developers around the world are constantly coming up with great ideas, but sometimes the execution can be too difficult to manage. If you create a photo app, one of... read more

Handling Submissions and Validations in Mobile App Forms

Handling Submissions and Validations in Mobile App Forms

Mobile & Apps

There are several interesting ways in which we can validate form inputs on a mobile app. Keeping in mind the several time and space related constraints faced in the context... read more

Forensics Expert Says Apple May Have Admitted to iOS Backdoor

Forensics Expert Says Apple May Have Admitted to iOS Backdoor

Mobile & Apps

The security of operating systems has always been a touchy subject, and with leaks sprouting front, back, and center, security and privacy issues have become even more controversial. Apple has... read more

Matrix of Mobile Content: Branding with an Alternate Reality

Matrix of Mobile Content: Branding with an Alternate Reality

Mobile & Apps

Remember in The Matrix when Morpheus says to Neo: “Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that... read more