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Mobile & Apps

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Mobile Commerce Myths: Fact vs. Fiction

Mobile Commerce Myths: Fact vs. Fiction
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WeChat Introduces Message Recall Feature, Tag For Contacts, Bulk Favoriting

WeChat Introduces Message Recall Feature, Tag For Contacts, Bulk Favoriting

Mobile & Apps

The fastest growing messaging app in India and globally as well, WeChat has introduced an exciting feature in its latest version, that could be a life saver too. WeChat 5.3.1... read more

Top 5 Android Gaming Apps For Geeks of All Ages

Top 5 Android Gaming Apps For Geeks of All Ages

Mobile & Apps

Long gone are the days when the gaming experience on mobiles was restricted to playing Tetris or Snake. But now, the tremendous advances made in mobile technology has ensured that... read more

3 Reasons Why the iPad is Your Most Powerful Sales Tool

3 Reasons Why the iPad is Your Most Powerful Sales Tool

Mobile & Apps

Nothing can beat real, honest face-to-face communication when it comes to sales. But iPad/tablet functions are beginning to weigh in at a close second. Salespeople used to lug around big... read more

3 Trends Shaping Mobile Commerce

3 Trends Shaping Mobile Commerce

Mobile & Apps

A new study finds 32% of all online purchases are made over mobile devices. Businesses in a variety of industries are looking for solutions to help them segue into the... read more

What Does the Facebook – WhatsApp Acquisition Mean to Bulk SMS Marketers?

What Does the Facebook – WhatsApp Acquisition Mean to Bulk SMS Marketers?

Mobile & Apps

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As the hype of the Facebook’s WhatsApp acquisition for a $19 billion is beginning to die down, the questions remain – what impact will this have on your business marketing... read more

sms or social media

SMS or Social Media?

Mobile & Apps

For year’s now sending SMS text messages has been an effective way to communicate with customers. Bulk Text messaging has allowed marketers to get their message directly into the hands... read more

6 Ways to Boost Safety of Your Business’ Mobile Products

6 Ways to Boost Safety of Your Business’ Mobile Products

Mobile & Apps

With the hype in ever increasing mobile devices,  like Amazon’s just-launched Fire Phone, or even with Apple’s well-established iPad, employees today are just as likely to work from their own homes... read more

Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mobile & Apps

Techcircle reports that US and India-based private investment group Exhilway Global is close to investing in Mumbai-based Crackheads, the company behind the mobile social networking app YoTurf. YoTurf co-founder Vaishnavi... read more

What is Bulk SMS

What is Bulk SMS?

Mobile & Apps

For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms used to describe this effective marketing channel such as; text... read more

mobile shortcodes and keywords

Mobile Shortcodes and Keywords – What’s the Difference?

Mobile & Apps

In a Bulk SMS Marketing campaign the KEYWORD is the word texted to an SMS SHORTCODE, such as 51444 that can be used to generate sales or for promotional activities.  You may... read more

3 Good Reasons For Mobile First – A New Perspective

3 Good Reasons For Mobile First – A New Perspective

Mobile & Apps

A few weeks ago my 5-year-old nephew asked me to buy him an iPhone. „You mean a smartphone?”, I asked patronizingly watching him stare at my white HTC, assuming that... read more

Insights into the FDA Regulation of Mobile Medical Apps

Insights into the FDA Regulation of Mobile Medical Apps

Mobile & Apps

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. The Food and Drug Administration (FDA) is an agency... read more

Mobile-Optimized Content: Still a Problem?

Mobile-Optimized Content: Still a Problem?

Mobile & Apps

Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are... read more

foursquare-unbundles-swarm

Foursquare Unbundles; Appeals to an Audience Exhausted by Social

Mobile & Apps

I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way... read more

5 Reasons Businesses Should Invest in a Mobile App

5 Reasons Businesses Should Invest in a Mobile App

Mobile & Apps

Despite the rise of mobile traffic, only 28 percent of businesses have a mobile app. Here are five big reasons why you need to buck the trend and create an... read more